Ecoresponsability

Trends:Tech / Digital

Advertising: how to reach the beauty consumer?

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guide

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UK

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.

Wednesday, May 31, 2017

It is a short step from home to beauty salons

As more and more trades are getting ‘uberized’, the beauty industry has been creating different consumption patterns. You no longer need to go to beau...

Wednesday, April 19, 2017

Beauty: social networks influence 72% of consumers

Instagram and Facebook have published reports on the effect of their networks on how their users consume cosmetics. From the greatest brands to more m...

Wednesday, March 8, 2017

Connected beauty: the 2.0 skin diagnosis

While canonical skin type classifications (dry/combination/oily) are increasingly deemed obsolete and Manichean by cosmetics professionals, ‘automated...

Wednesday, March 1, 2017

5 critical pillars to success for beauty brands online

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While beauty products may seem like the kind that shoppers would prefer to ‘try before they buy’, there’s growing digital engagement with the sector. ...

Wednesday, February 22, 2017

Connected beauty: 5 apps to decipher cosmetics

It is not always easy to know what our beauty products contain. Although brands must indicate the ingredients used on the packaging (INCI list), their...

Tuesday, November 29, 2016

Processing in our digital era

For a long time, the world of subcontracting amounted to execute, in the best conditions possible, the specifications transmitted by a main contractor...

Tuesday, November 15, 2016

Does e-commerce tell you all about cosmetics?

Shopping from home in a few clicks is increasingly more common, including to buy cosmetics. However, e-commerce does not always give you the informati...

Monday, November 14, 2016

Is your website compliant with regulations? (2/2)

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Terms of use, information on cookies, and personal data collection concern all websites, whether institutional or e-commerce websites. But in addition...

Monday, November 7, 2016

Is your website compliant with regulations? (1/2)

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Which requirements must a website publisher meet? What information must absolutely be made available to web users, whether on an institutional or e-co...

Wednesday, September 14, 2016

As social networks are redefining and outlining contemporaneous beauty practices, Amazon.fr has unveiled the results of a study conducted by Opinionwa...

Wednesday, July 27, 2016

Online sales: the winning union of storytelling and social networks

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To differentiate themselves, involve their consumers, and transform web users’ interest into sales and conversions, nothing better for companies than ...

Monday, July 25, 2016

Cosmetics and new technologies: what becomes of the data collected?

As connected cosmetics, which combine the Internet, new technologies, and products, are booming, multiple offerings are getting launched in this secto...