FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Tuesday, January 7, 2025
Advertising: how to reach the beauty consumer?Subscribers only
The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, ...
Tuesday, December 3, 2024
Connected beauty consumer's guideSubscribers only
In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How d...
Wednesday, November 6, 2024
Which cosmetics brands dominate French social networks?Subscribers only
Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as ...
Wednesday, October 23, 2024
Clarins launches its mobile application in the UKSubscribers only
The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the Bri...
Wednesday, October 9, 2024
AI in cosmetics: what are the legal issues for companies?Subscribers only
The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before...
Wednesday, October 9, 2024
Haut.AI makes skin scans "anonymous"Subscribers only
Haut.AI is one of the pioneers in skin analysis using artificial intelligence. Confidentiality being a key issue in the use of new technologies, the c...
Wednesday, October 9, 2024
Shiseido uses artificial intelligence to formulate its productsSubscribers only
The Japanese group has just announced the creation, in collaboration with Accenture, of an artificial intelligence tool to speed up the formulation an...
Wednesday, September 4, 2024
What's the current state of digitalisation of businesses?Subscribers only
The inclusion of new technological tools is a subject of interest to business leaders. The survey carried out by IFOP for Oxygen/Mastercard takes stoc...
Wednesday, September 4, 2024
Beauty and fashion: AI trends according to Perfect Corp.Subscribers only
In its latest 2024 Trend Report, entitled “The Most Influential AI Trends in Beauty and Fashion”, AI and AR technology provider Perfect Corp. analyses...
Tuesday, September 3, 2024
Influence4You analyses 200 cosmetics brands on InstagramSubscribers only
A new study by Influence4You, specialist in influencer marketing technology, reveals the brands that stand out on Instagram, the leading social networ...
Monday, July 22, 2024
Towards responsible artificial intelligence?Subscribers only
AIs are playing an increasingly important role in society. Used both personally and professionally, they are part of the daily lives of many consumers...
Tuesday, July 16, 2024
Are the French ready to embrace generative AI?Subscribers only
Artificial intelligence is now capable of generating text, video and images on demand. This technology can be beneficial to business, but do the Frenc...
Next page