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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Wednesday, March 7, 2018
Packitoo: the app that revolutionizes the search for packaging manufacturers
Brands know it better than anyone: it can be a long, hard battle to design packaging. Indeed, it is not always that simple to find the right service p...
Wednesday, January 24, 2018
Skin diagnosis: new beauty snobbery
The era of compulsive cosmetics consumption is over. In parallel to the customizable cosmetics trend, another concept is emerging as fast as ever: ski...
Wednesday, January 17, 2018
The high-tech skincare solutions set to shake up the industry
Technology is changing our lives - and our beauty routines. If the latest innovations from the cosmetics industry are anything to go by, skincare is i...
Wednesday, January 3, 2018
My Beauty Community: an app that means well
Between new products regularly placed on the market, the media hype, and the different opinions found in the press, consumers are often lost when it c...
Monday, November 13, 2017
Social media’s real influence for cosmetics brandsSubscribers only
Is creating accounts on social media essential for cosmetics brands? What type of influencers should they target, so consumers eventually buy a produc...
Wednesday, November 8, 2017
Connected beauty: cosmetics applications are taking smartphones by storm
68% French people have a smartphone, and several studies have shown they use it four hours a day on average. Given this real 3.0 addiction, skincare b...
Tuesday, November 7, 2017
BASF and Poietis sign new agreement on 3D bioprinting technologySubscribers only
Two years after concluding an agreement on research and development in cosmetics, BASF and Poietis announced the signature of a framework agreement on...
Wednesday, October 18, 2017
Instagram: beauty brands’ best friend?
With 600 million monthly users, today, Instagram stands out as one of the most influential social media. And this craze made brands follow suit, as al...
Wednesday, September 27, 2017
Cosmetotextile: slipping on beauty
As cosmetics brands vie each other in inventiveness to offer the public new skincare products with ever-more innovative galenics and textures, an alte...
Wednesday, June 28, 2017
Distance selling, e-commerce and duty free: what is the regulatory framework?Subscribers only
If the different distance selling channels are known to consumers and make it easier for them to shop, most often, distributors are not aware of the r...
Wednesday, June 28, 2017
Sun exposure: 7 solutions to minimize risks
If summer holidays rhyme with seaside, rest, and beaches, they are also synonymous of sunbathing, which can be harmful for health: in addition to acce...
Monday, June 19, 2017
When the selfie generation influences the cosmetics industry
The population aged 25-35, also known as the selfie generation, represents a chunk of people who are hyper-connected and deeply concerned about their ...
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