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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Tuesday, October 30, 2018
Cosmetic applications: last talks before war?
Decryption applications are all the rage. And for good reason, in a single gesture, they make it possible to lift the veil on the composition of every...
Tuesday, October 30, 2018
More unique fragrances thanks to AI?
According to Richard Goodwin, the principal research scientist on an IBM project studying how to use AI for product - specifically perfume - compositi...
Wednesday, October 24, 2018
Social networks: cradle of influence
From dawn to night, we swear by them. Whether it is to communicate, share your daily life or get informed, they are absolutely everywhere, and even sh...
Monday, October 22, 2018
Questioning of cosmetic applications: Clean Beauty's response
New episode in the debate on the relevance of cosmetic applications proposing to decipher ingredient lists: Candice Colin and Dr Claire Gagliolo, co-c...
Monday, October 22, 2018
When beauty meets artificial intelligenceSubscribers only
At first glance, the beauty sector is not the most technophile, but it would be a good idea to reconsider. Indeed, the advantages of artificial intell...
Monday, October 22, 2018
FEBEA goes to war against cosmetic apps
Almost one new one appears every morning. They promise the truth about cosmetics, the decoding of INCI lists, the highlighting of “dangerous” ingredie...
Wednesday, October 17, 2018
Voice assistants: new challenges for beauty brandsSubscribers only
Virtual assistants are everywhere. Google, Alexa, Siri and many others are now integrated into the way we consume digital. If they make life easier fo...
Monday, October 8, 2018
When Instagram dictates its lawSubscribers only
No one escapes anymore the flood of social networks, not even the industry. Not only have they changed the way we communicate and consume, they also r...
Monday, September 10, 2018
The skin diagnosis is still popular!
As we know, the trend is not new, but it continues to be emulated on the beauty planet. Today, nobody can still composes the beauty routine at random,...
Tuesday, July 24, 2018
Distorted images are a source of anxiety for women
The cosmetic brand Dove is well known for its commitment in favour of ‘real beauty’, to only portraying what is real, true and accurate for women and ...
Monday, July 16, 2018
Fight against digital pollution: the cosmetics industry is in!
Tablets, smartphones, computers… all these objects seem to be vital for us now. As they became an integral part of our daily lives, they revolutionize...
Wednesday, March 28, 2018
Consumer reviews: the ultimate argument before a purchase
It has been said a dozen times that the cosmetics industry is coping with a real climate of mistrust. It is no longer enough to launch ad campaigns to...
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