Ecoresponsability

Trends:Tech / Digital

Advertising: how to reach the beauty consumer?

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guide

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UK

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.

Tuesday, May 18, 2021

E-commerce : Which obligations do professionals have ?

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Since the beginning of the health crisis, many people have turned to the Internet to continue consuming. A godsend for the cosmetics industry professi...

Tuesday, May 11, 2021

Cosmetics in the age of social networks

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Instagram, Facebook, TikTok… these platforms have become essential for cosmetic brands. They are also the voice of personalities who make the rain and...

Tuesday, May 4, 2021

E-commerce in times of Covid-19

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Because of the sanitary crisis, the cosmetic professionals are forced to close their sales places punctually. Many consumers have naturally turned to ...

Monday, April 19, 2021

Internet commerce at the time of Covid-19

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The digital revolution has been one of the consequences of Covid-19 on the sale of cosmetics. If we cannot deny that many consumers have turned to the...

Tuesday, March 23, 2021

A model of 3D dermal microtissue to study elastic properties in vitro

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Gattefossé Laboratories (who develops, manufactures and sells specialty ingredients for the personal care and pharmaceutical industries), in partnersh...

Wednesday, February 10, 2021

geoFootprint: visualising the environmental impact of supply chains from space

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Sustainability consultancy agency Quantis launches geoFootprint, the first tool using satellite image data to visualise the environmental impact of ma...

Wednesday, July 8, 2020

A new Skinobs platform for preclinical testing

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The principle of Skinobs is to allow cosmeticians to identify relevant methods to support their claims for their active ingredients, finished products...

Monday, June 29, 2020

Post-Covid: digital to help cosmetic brands

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Physical trade was one of the first casualties of Covid-19. After two months of confinement where only convenience stores were open, cosmetics distrib...

Tuesday, January 14, 2020

Personalization: to infinity and beyond

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As every year in January, the Consumer Electronics Show (CES) takes place in Las Vegas. This show outlines the technological innovations that will be ...

Thursday, May 2, 2019

Effaclar Spotscan: the application for monitoring imperfections

Acne is one of the most common skin disorders in France. Nearly 3.3 million people have it. To help them analyze the state of their skin and encourage...

Tuesday, January 15, 2019

What is the value of Foréo's Luna Fofo cleaning brush?

In recent years, the trend has been towards electric brushes to cleanse the face. It is well known that a pair of hands is all it takes to succeed in ...

Tuesday, December 4, 2018

FEBEA responds to apps with a White Paper

It is entitled “What does my cosmetic product contain?”. To this question that consumers are increasingly asking themselves and to which they are look...