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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Thursday, April 21, 2022
Digital for transparencySubscribers only
Transparency is one of the hot topics facing the cosmetics industry. Faced with consumers’ mistrust, beauty professionals must adopt a reassuring post...
Tuesday, April 12, 2022
Revieve and Shiseido enter the digital makeup consulting businessSubscribers only
Revieve, a specialist in personalised digital brand experiences using artificial intelligence (AI) and augmented reality (AR), has announced a new par...
Wednesday, April 6, 2022
L'Oréal wants to help consumers better choose their perfumeSubscribers only
If perfume helps define who we are, it’s not always easy to find the right fragrance. To help the most indecisive, L’Oréal and Emotiv (a company speci...
Tuesday, January 11, 2022
Testings that virtualize the customer experienceSubscribers only
Is it still possible to miss out on new technologies? Beauty Tech (a term that groups together all technological innovations) offers many solutions su...
Tuesday, January 11, 2022
CES 2022: new products presented by L'OréalSubscribers only
The CES, a trade show dedicated to new technologies, brings together, as it does every year, the best of the tech world in Las Vegas. L’Oréal was ther...
Monday, December 20, 2021
L'Oréal partners with climate tech start-up BreezoMeterSubscribers only
What is the true impact of the exposome on skin health? This is what L’Oréal is trying to understand. The group has therefore signed a partnership wit...
Wednesday, November 24, 2021
Lush breaks up with (almost) all social networksSubscribers only
The cosmetics brand Lush has announced that it has decided to suspend its Facebook, Instagram, TikTok and Snapchat accounts from 26 November 2021, in ...
Tuesday, October 5, 2021
Beauty Tech: Coty partners with Perfect CorpSubscribers only
The cosmetics heavyweight has just announced a partnership with artificial intelligence specialist Perfect Corp. Coty’s objective is to improve the cu...
Wednesday, June 30, 2021
Beauty Tech: it might be time to jump in?Subscribers only
Since the beginning of the year, Business France has added a string to its bow and supports French companies specialized in beauty tech to conquer new...
Wednesday, June 30, 2021
E-commerce: as smooth as it looks?Subscribers only
Since its inception, Internet shopping has been seductive thanks to its many advantages. And since March 2020, it has been praised as it has replaced ...
Thursday, May 27, 2021
The artificial intelligence boom in the age of coronavirusSubscribers only
Telecommuting and confinement have largely encouraged consumers to pay more attention to the condition of their skin, at the expense of makeup. But wi...
Wednesday, May 26, 2021
Covid 19: good results for online salesSubscribers only
According to the latest report published by the NPD forecasting agency, the online cosmetics business is doing well and the trend should continue over...
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