FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Wednesday, January 11, 2023
The Metaverse to the rescue of the purchase pathSubscribers only
The digital revolution is underway. At a time when the general public wants to live experiences when buying a consumer good, artificial intelligence c...
Wednesday, January 4, 2023
E-commerce: the importance of verified reviewsSubscribers only
Faced with a plethora of cosmetic products, consumers are trying to make the right choice. To do so, more and more of them are consulting reviews writ...
Monday, November 28, 2022
Technicoflor: when perfumery meets the MetaverseSubscribers only
The Metaverse is at our doorstep and the cosmetics industry is planning to take it over. The new collection of fragrances from Technicoflor (a French ...
Wednesday, November 23, 2022
L'Oréal sets out to conquer the MetaverseSubscribers only
In a partnership with several other brands, L’Oréal is offering its expertise to the Ready Player Me platform (which allows the creation of avatars th...
Thursday, November 17, 2022
Time ranks the best beauty innovationsSubscribers only
It’s a traditional list that rhymes with the end of the year. Time magazine has just published the list of 200 products (or concepts) that caught the ...
Tuesday, October 18, 2022
Beauty in the MetaverseSubscribers only
Is the digital revolution underway? For some time now, we’ve been hearing about the Metaverse (virtual world) and the need to focus on it. But is it r...
Tuesday, September 13, 2022
When artificial intelligence has an eye on trendsSubscribers only
Artificial intelligence and augmented reality technologies are helping beauty brands create interactive online experiences. And companies that offer t...
Monday, September 12, 2022
A bioimpedance bioprinted skin chip to link cosmetics lab testing to humansSubscribers only
Gattefossé & CTIBiotech develop world’s first bioimpedance 3D bioprinted skin chips to link cosmetics lab testing to humans. The developed model t...
Monday, September 12, 2022
Ioma and Marionnaud launch the brand's first made-to-measure creamSubscribers only
To celebrate their 12-year partnership, IOMA Paris and Marionnaud have decided to democratise customised skin care even further. The selective market ...
Wednesday, August 31, 2022
E-commerce is still going strong in FranceSubscribers only
While online sales have exploded in the wake of the health crisis, e-commerce continues to appeal to the French. According to a survey conducted by Kl...
Tuesday, June 21, 2022
Clariant launches a tool to calculate the naturalness of cosmetic formulasSubscribers only
Clariant has just unveiled BeautyForward® 6. This digital tool lists the origin and specificities of more than 800 ingredients. The objective is to al...
Tuesday, May 17, 2022
Nuxe uses augmented reality to introduce its 3-in-1 Crème fraîcheSubscribers only
The Nuxe brand has decided to shake up the codes of cosmetic communication with a campaign for its 100% digital Crème fraîche that includes a strong f...
Previous page
Next page