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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Tuesday, April 30, 2024
On the road to beauty tech!Subscribers only
There’s no need to shy away from new technologies. On the contrary, they have their place in the beauty business. At least, that’s the premise defende...
Tuesday, April 16, 2024
Artificial intelligence at the service of physical distributionSubscribers only
While artificial intelligence can be frightening in some respects, it can also help save time by automating certain tasks. But can it help retail comp...
Wednesday, March 27, 2024
What, you're not using augmented reality yet?Subscribers only
Virtual trial modules for cosmetics used to be seen as a fun experience for consumers. Today, these tools have proved their worth, and are valuable as...
Tuesday, February 27, 2024
Blush: try (virtually) before you buy!Subscribers only
Are the limits of augmented reality endless? Perfect Corp, a company specializing in beauty tech solutions, has just announced an update to its virtua...
Monday, January 22, 2024
L'Oréal invests in Timeline, specialist in biotech longevitySubscribers only
L’Oréal has just announced that its strategic venture capital fund, BOLD, has acquired a minority stake in Timeline, a Swiss longevity biotech company...
Sunday, December 3, 2023
French people and artificial intelligenceSubscribers only
More and more industries are taking advantage of these digital tools to develop their processes. But how do the French feel about the arrival of these...
Tuesday, July 4, 2023
The role of social networks in French consumptionSubscribers only
Instagram, Snapchat, TikTok and others are part of the daily lives of the general public. While some use them for entertainment, others use them for i...
Tuesday, July 4, 2023
TikTok: Gen Z's favorite social networkSubscribers only
The latest addition to the world of social networks, TikTok has carved out a special place for itself with a target group that everyone is buzzing abo...
Tuesday, May 9, 2023
Coty launches an internal MetaverseSubscribers only
All forecasting firms advise cosmetic brands to conquer the digital world in order to offer a new customer experience to consumers. The Coty group has...
Wednesday, March 22, 2023
Consumer sensitivity to the MetaverseSubscribers only
Metaverse, Web3, NFT… all new terms that presage a disruptive digital future and that brands are seizing upon to create innovative customer experience...
Wednesday, January 18, 2023
Estée Lauder launches an app to help visually impaired people apply makeupSubscribers only
In an effort to make it easier and more accurate for people with vision impairments to apply makeup, Estée Lauder has developed a voice-assisted app. ...
Wednesday, January 11, 2023
L'Oréal presents two tech tools at CES 2023Subscribers only
The big show dedicated to technological innovations opened its doors in Las Vegas on Thursday, January 5, 2023. As usual, all the big groups are there...
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