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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Wednesday, July 6, 2016
How cosmetics are purchased on the Internet
How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...
Tuesday, April 19, 2016
Digital beauty in Europe: attract consumers and win onlineSubscribers only
A.T. Kearney, a leading global management consulting firm, publishes a study which identifies buyer groups as an opportunity to increase sales online....
Thursday, October 1, 2015
TV and the Internet: the fastest-growing beauty retailing channelsSubscribers only
Over the last several years, the beauty retailing environment has experienced a revolutionary transformation, with the rise of new technology, innovat...
Monday, June 29, 2015
Applications of beautySubscribers only
Today there are applications for everything: social networks, photo retouching, music, well-being… and the world of cosmetics is not left out! There a...
Wednesday, June 10, 2015
The Internet and cosmetics hits Mother's Day hitsSubscribers only
A survey conducted by 1001Pharmacies.com, the leading online health and parapharmacy products portal in France, analyzed shopping behavior on Mother's...
Wednesday, May 20, 2015
beauty20 2015: The 10 Best-Loved Beauty Brands OnlineSubscribers only
The third annual consumer choice awards: #beauty20 took place on 29th of April in London, after 2014 event in New York and 2013 – Paris. The celebrati...
Tuesday, April 14, 2015
Online reservations: strong development potential for beauty treatmentsSubscribers only
Have the French gotten into the habit of using the Internet to make an appointment with their hairdresser or book a spa?A study conducted by OpinionWa...
Monday, March 30, 2015
The first 3D printed feminine hygiene product: overview and prospectsSubscribers only
Manchester-based Tamicare has developed a 3D printed feminine hygiene product that provides a glimpse into an emerging technology that could eventuall...
Friday, March 27, 2015
Connected beauty… continued!Subscribers only
I have been talking about it for a long time, and some of us have even been waiting for it quite impatiently, but here it is: the first Smartphone fit...
Monday, February 23, 2015
E-commerce / M-commerce: a sales method to be developed, with cautionSubscribers only
On January 26, 2014, the annual report on e-commerce in France for the year 2014 was made public by the Secretary of State for Trade, Crafts, Consumer...
Monday, February 9, 2015
When the cross channel creates the concept of increased storeSubscribers only
Béatrice Boussard, Founder & Manager of Sens'O, a retail marketing consulting firm, conducted the study "1, 2, 3 Contacts" Beauté on behalf of POP...
Tuesday, January 27, 2015
What is the influence of Beauty Youtubers?Subscribers only
A study carried out by the agency Influence4you, specialist in social networks, shows the evolution of the power of influence in the universe of beaut...
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