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Trends:Tech / Digital

Advertising: how to reach the beauty consumer?Subscribers only

The cosmetics industry is competitive. And capturing the attention of the general public is not always easy. To find the best advertising strategies, Mobsuccess (a company offering marketing and communication solutions) has analyzed consumers’ new buying habits.

Connected beauty consumer's guideSubscribers only

In the age of the Internet and social networks, the latest cosmetics are discovered online. But what are consumers’ preferred points of contact? How do they do their research? Camille Biette, Beauty, Health and FMCG Director at Google, answered these questions at the Beauty Leaders Summit (held in Paris on November 20-21, 2024).

Which cosmetics brands dominate French social networks?Subscribers only

Instagram and TikTok are among the platforms most used by Internet users. For brands, it’s almost essential to have a presence on these platforms, as the commercial opportunities are huge. KolSquare (an influencer marketing agency) has compiled a list of the brands most mentioned (by Internet users and influencers) on these two key platforms.

Clarins launches its mobile application in the UKSubscribers only

The cosmetics brand is committed to being ever closer to its customers. To achieve this, the company is now offering its mobile application to the British public, so that they can do their beauty shopping with a single click.

AI in cosmetics: what are the legal issues for companies?Subscribers only

The use of artificial intelligence systems is becoming increasingly widespread. But is it a risky practice? Should certain precautions be taken before using AI to help make tomorrow’s cosmetics? Vincent Fauchoux, Partner at Deprez Guignot Associés, discussed the subject at Scientific Congress on 29 September 2024 organised by Cosmed.
Monday, November 3, 2014
Digital marketing also includes the term"marketing".Subscribers only
The digital (digital in French) as well as the"e" (for"online presence") in front of many terms (e-commerce, e-marketing…) have become unavoidable in ...
Thursday, September 25, 2014
Cosmetic short news - L’Oréal: 15% of communication goes to digital technologiesSubscribers only
Latest cosmetics news in brief - L’Oréal: 15% of communication goes to digital technologies - The European Commission is “moving” cosmetic products - ...
Tuesday, September 2, 2014
Emailing: avoid the trash can!Subscribers only
When should one send emailing campaigns in order to optimize their yield? A study by eMarketer, an agency specialized in digital marketing, provides s...
Tuesday, June 17, 2014
Paid search for cosmetic beauty: an analysis by Kantar MediaSubscribers only
Which beauty and cosmetics companies invest the most in paid search? What are the most effective strategies? Which companies are maximising their visi...
Tuesday, May 27, 2014
The online customer experience of beauty brandsSubscribers only
Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...
Thursday, February 27, 2014
Clarins No1 in the digital worldSubscribers only
L2, a think tank for digital innovation, has just published its L2 Digital IQ Index® Beauty for France. The Top 3 of this global benchmark for digital...
Thursday, November 14, 2013
Employees on social networks, an opportunity to seizeSubscribers only
Cosmetic brands have invested in social networks, and employees in the sector are also present. While every employee naturally represents his company'...
Tuesday, October 22, 2013
An App anti-plastic in cosmeticsSubscribers only
Created by two Dutch NGOs, the Beat the Microbead smartphone application is now international. Its purpose is to alert consumers to the presence of pl...
Tuesday, September 24, 2013
The Internet and the selective distributionSubscribers only
Figures are self-explaining: from 2005 to 2012, the number of e-commerce websites has been multiplied by eight, to a total of 117,500 active websites....
Wednesday, July 3, 2013
Global At-home Beauty Devices Market: Room for GrowthSubscribers only
Beauty is increasingly homemade. Validating the progressing DIY beauty trend, the at-home beauty devices market is pulsing with potential. However, de...
Friday, February 15, 2013
Instrumental cosmetics, the easy-to-use version ?Subscribers only
Trendy in Japan and in the USA, the instrumental cosmetics arrives in France with new equipment, designed more for a daily use and a better efficiency...
Friday, November 9, 2012
Cosmetics and marketing in these digital timesSubscribers only
How can the Internet resources be used in order to support the development, then, the launch of a new cosmetic product, active ingredient or service? ...
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