Ecoresponsability

Trends:Market

When the shop reinvents itself

To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.

Retail: the major trends in 2025

In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

Trends that will shape retailing in 2025

Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.

What will the store of 2025 look like?

Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.

Yves Rocher: the most attractive beauty brand according to the French

Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.

Tuesday, June 4, 2019

Who wants doll's eyelashes?

Long eyelashes with a doll’s eye look have always seduced consumers. Rather than conscientiously applying mascara every day, more “permanent” solution...

Thursday, May 23, 2019

Solabia Group Acquires Algatech

Solabia Group announced that it has acquired Algatech Ltd., a global leader in the development, cultivation and commercialisation of ingredients deliv...

Monday, May 13, 2019

The French market for essential oils

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They are widely talked about, praised for their properties, criticized for their allergenicity, pointed out by the control authorities when their clai...

Wednesday, April 10, 2019

E-commerce in China: key figures and main players

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The easiest way to export cosmetics to China is certainly to use the Internet, whether through traditional or cross-border e-commerce. During the Inte...

Tuesday, March 26, 2019

Cosmoprof 2019: men's cosmetics in full boom!

In recent years, the beards provided have been blooming on the faces of gentlemen. Gone is the three-day hair a little neglected, hello hair cut to th...

Wednesday, March 13, 2019

Top 100 Megabrands, by Euromonitor

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Euromonitor International has just published its Top 100 consumer goods brands, including cosmetics brands. 25 of them are in this Top 100, in second ...

Thursday, February 28, 2019

CEW France and Wearisma analyse cosmetic influence marketing

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Cosmetic brands are increasingly capitalizing on influence marketing to promote their products and portray their image on social networks. Using influ...

Tuesday, February 26, 2019

IMPAG celebrates its 100th anniversary

In 2019, IMPAG celebrates its 100th anniversary, and can look back on an eventful and successful history, in which the company has steadily grown and ...

Thursday, February 21, 2019

Kantar Worldpanel reviews the 2018 beauty market

What happened on the cosmetics market in 2018? What are the new consumer behaviours? Which distribution sectors are on the rise? All these questions a...

Sunday, January 20, 2019

Make-up for men is becoming a trend

By small touches, the men put on make-up. Foundation, gloss or eyebrow pen: make-up is invading the shelves of more and more men. Covering, coloured, ...

Tuesday, November 20, 2018

Minimalist cosmetics: what's new in the United States and South Korea?

The trend may be well established, but it is still declining. Cosmetic minimalism has many facets and many of them come from the other side of the glo...

Wednesday, November 7, 2018

Minimalism takes over cosmetics

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More and more consumers now are demanding ethical products from the cosmetics industry that are good for their skin and nature. Professionals in the s...