Ecoresponsability

Trends:Market

When the shop reinvents itself

To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.

Retail: the major trends in 2025

In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

Trends that will shape retailing in 2025

Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.

What will the store of 2025 look like?

Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.

Yves Rocher: the most attractive beauty brand according to the French

Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.

Tuesday, November 6, 2018

Prestige fragrances: trends and outlooks

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During a conference given at LuxePack Monaco 2018, Mathilde Lion, Europe Industry Beauty Expert of the market research firm NPD, presented the trends ...

Wednesday, October 10, 2018

Natural and organic cosmetics: the growth drivers

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How do consumers perceive natural and organic cosmetics and what are the profiles of those who are convinced of their interests? What are the motivati...

Tuesday, October 9, 2018

Happy Ageing: the new cosmetic concept to better conquer the seniors

Senior people represent a high-potential market for the cosmetics industry. The proportion of people over 60 years of age will increase by a factor of...

Monday, October 8, 2018

Organic cosmetics please French women

The “organic”-labelled cosmetics offer is growing day by day and is fills up the hygiene and beauty departments. In order to better understand the beh...

Wednesday, October 3, 2018

What are the most popular beauty trends of 2018?

Whoever has never used Pinterest should report himself! This very popular social network is the main source of inspiration for many people. Cooking, s...

Monday, October 1, 2018

How to export your cosmetic products to Canada?

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Cosmetic products intended for the Canadian market are under the authority of Health Canada, a federal department “responsible for helping Canadians m...

Monday, September 17, 2018

Selective perfumeries: when online and retail work hand in hand

Today, consumers have the choice between buying from their sofa or going to the shops. Far from competing with each other, these two options are both ...

Monday, September 10, 2018

Retail: Seduction operation

If the explosion of e-commerce has significantly revolutionized our lives, the shops are frowning. And for good reason, they have seen a sharp drop in...

Monday, August 27, 2018

China: male cosmetics booming

When Jiang Cheng first tried a bit of concealer during his first year of university in China it gave him self-confidence and he was instantly hooked. ...

Wednesday, May 30, 2018

Halal cosmetics, an emerging trend in Malaysia

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If the cosmetics industry is unaffected by the crisis, it should still renew itself and adapt to new consumer expectations. In a country with a large ...

Tuesday, March 27, 2018

Beauty trends 2019/2020: predictions by Peclers

2018 has only just started, but beauty professionals have already been getting ready for next year. On March 8, 2018 in Paris, global trends agency Pe...

Monday, February 26, 2018

Transparency is trendy!

Providing more details on cosmetics composition and manufacturing methods seems to be the latest craze among brands. First initiated by organic entiti...