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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, November 6, 2019
Tailor-made cosmetics: an undeniable trend
Today, personalization is one of the major challenges in the cosmetics industry. Consumers want products that touch them and that are 100% suitable fo...
Wednesday, October 30, 2019
Cosmetics 360's start-ups
Organized in Paris on October 16 and 17 at the Carrousel du Louvre, the Cosmetics 360 exhibition brought together all the players in the cosmetics ind...
Tuesday, October 8, 2019
Focus on beauty trends in Asia
An iconic continent of beauty, Asia is often at the forefront of cosmetic innovations. At an event organized by CEW France on September 24 in Paris, F...
Monday, October 7, 2019
Black List and Clean Beauty: Sources of the new cosmetics retail
It is a store of a new kind that opened its doors on October 2 in the heart of the Parisian Marais. Entitled Sources and launched by the Carrefour dis...
Tuesday, October 1, 2019
Decoding the Asian market
For 30 years, Florence Bernardin, founder of the trend firm Informations Inspirations, has been interested in the Asian market and more particularly i...
Sunday, September 29, 2019
Organic cosmetics: exponential growth in France and Europe
Between the various crises of mistrust towards the conventional cosmetics industry and a planet in critical condition, many consumers are turning to m...
Tuesday, September 10, 2019
Retail: make yourself at home!
The advent of e-commerce has dug the grave of in-store sales because of the many advantages it offers. However, physical distribution has not yet had ...
Wednesday, August 28, 2019
Bulk cosmetics: a booming market
In recent years, dry food distributors have flourished in supermarkets. Slowly but surely, cosmetics is getting down to it, in a concern to fight wast...
Monday, July 22, 2019
The cosmetics market decoded by the consulting agency FutureBrand
Every day, new trends appear and shake up the codes of the cosmetics industry. Manon Paga is a Strategic Planner for the FutureBrand agency. For Cosme...
Tuesday, July 16, 2019
Deposit is chic!
Like many manufacturers, beauty professionals are ready to take action and take concrete actions to improve the society in which we all live. This is ...
Wednesday, July 10, 2019
Men's fragrances: a concentrate of success
Estimated at a total value of 205 million euros according to The NPD Group (data for the period from January to the end of May 2019), the men’s fragra...
Wednesday, July 3, 2019
Exporting a cosmetic product to Israel
The regulation relating to cosmetic products placed on the Israeli market dates back to 1973, and is known as the “Ordinance on the Supervision of Pro...
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