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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, November 9, 2022
The most inspiring cosmetic brands of 2022Subscribers only
The Wunderman Thompson foresight firm launched the “Inspiring Growth” study in 2020 to understand the parameters that make a brand inspiring and desir...
Wednesday, November 9, 2022
How do American teenagers consume?Subscribers only
They may not have fully entered the workforce yet, but young Americans have significant spending power (pocket money or student jobs). And to better t...
Thursday, November 3, 2022
Grooming evolutionSubscribers only
Men have been spending money on cosmetics for a few years now. The beard trend (and the care that goes with it) has largely contributed to converting ...
Wednesday, November 2, 2022
Sustainability in cosmetics: consumers want moreSubscribers only
The environmental profile of cosmetics is being scrutinized by the general public. They no longer want products that are only good for them, but also ...
Wednesday, October 26, 2022
What are the favorite brands of Z and Y?Subscribers only
It’s all about them… generations Z and Y are the favorite targets of beauty professionals. And for good reason, these highly connected individuals hav...
Wednesday, October 26, 2022
Dove and the beauty canons: the fight continuesSubscribers only
The hygiene brand is known for its strong stance against discrimination against women. And for its new awareness campaign, Dove has conducted a survey...
Wednesday, October 19, 2022
How do the British consume beauty?Subscribers only
On the occasion of the Beauty Trends & Innovations Conference held in London on September 28, 2022, Tania Page, Director at Harris Interactive, pr...
Wednesday, October 12, 2022
The truth about French hygieneSubscribers only
If France is famous all over the world for its monuments and its gastronomy, it is also known for the suspicious hygiene of its inhabitants. Are the F...
Tuesday, October 11, 2022
15th ADEME-Greenflex barometer: when responsible rhymes with desirableSubscribers only
This study conducted by ADEME and Greenflex provides information on the consumption habits of the French. In these troubled times, citizens are keen t...
Wednesday, October 5, 2022
Consuming in a time of inflationSubscribers only
In the consumer family, I ask for the “bargain hunter”. While the economic crisis is hitting hard, a part of the general public wants to preserve its ...
Wednesday, October 5, 2022
Beauty: what are Gen Z's priorities?Subscribers only
Unavoidable, the Zs are the new darling of cosmetic brands. More demanding than their elders, they have strong and assertive expectations in terms of ...
Tuesday, October 4, 2022
French organic cosmetics market: good resistance and promising prospectsSubscribers only
On the occasion of its 20th anniversary, the Cosmébio association commissioned IFOP to conduct a study on the organic cosmetics market and its consume...
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