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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Friday, September 30, 2022
French people and physical distributionSubscribers only
E-commerce, shopping on social networks… the retail sector is reinventing itself. But how is the physical distribution in France? Are consumers abando...
Tuesday, September 27, 2022
Eco-consumer, who are you?Subscribers only
For the past four years, the Kantar WorldPanel agency has been monitoring a group of citizens classified as Eco-Active. They are sensitive to environm...
Tuesday, September 27, 2022
Overview of the bulk market in EuropeSubscribers only
Bulk distribution is becoming more and more democratic. The polling institute YouGov has tried to know in which European countries this system is the ...
Tuesday, September 13, 2022
1.3% annual growth for French packaging by 2026Subscribers only
According to GlobalData, a company specialising in market data and analysis, the French packaging market is expected to grow at a compound annual grow...
Wednesday, September 7, 2022
Recyclability of packaging: the number one environmental criteria for consumersSubscribers only
As consumers become increasingly demanding with regard to the environmental impact of the products they buy, Citeo has teamed up with Action Plus, a c...
Wednesday, August 31, 2022
The buyer of tomorrow and its 1001 versionsSubscribers only
There is no single type of consumer. On the contrary, there are different profiles that will not be sensitive to the same offers, experiences or value...
Tuesday, June 28, 2022
Make-up: pre-Covid routines returnSubscribers only
According to The NPD Group, women in the U.S. are back to their former make-up habits — or even kicking them up a notch — now that most mask requireme...
Monday, April 11, 2022
Beauty trends 2022 as seen by Mintel for in-cosmetics GlobalSubscribers only
The global Covid-19 pandemic has left a lasting impression on consumers around the world, creating dynamic shifts in lifestyles and beauty priorities,...
Wednesday, December 15, 2021
Bulk: consumer typologySubscribers only
Driven by the awareness of climate issues (and regulations), bulk sales (or refills) are gaining more and more ground. The research institute Yougov h...
Tuesday, December 7, 2021
Trends 2022: consumer expectations and needsSubscribers only
The American forecasting agency GWI has just published its report on the trends that are likely to be confirmed for next year. These data are all the ...
Monday, November 29, 2021
14th barometer of responsible consumption: a plea for sobrietySubscribers only
The “consume less and better” approach has been gaining ground over the past few years and the French tend to apply this principle to every item of da...
Wednesday, October 20, 2021
Trends 2021: what's new in makeup?Subscribers only
After a 2020 marked by a global health crisis, the entire cosmetics industry has been turned upside down, including the makeup segment. To help indust...
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