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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, December 21, 2022
When "ageing well" takes over from anti-ageingSubscribers only
Are consumers making peace with their age? A recent study conducted by Harris Interactive (for the Observatoire Cetelem) shows that the French no long...
Wednesday, December 14, 2022
The evolution of anti-aging claims over timeSubscribers only
Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...
Wednesday, December 14, 2022
E-commerce: the complaints of the FrenchSubscribers only
Since the Covid-19 pandemic, online sales have become a part of French people’s daily lives. Before placing an order, certain criteria are important t...
Wednesday, December 14, 2022
Inflation: which cosmetics would consumers give up?Subscribers only
While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...
Wednesday, December 7, 2022
Trends: cosmetics must push its limitsSubscribers only
To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...
Wednesday, November 30, 2022
Trend: holistic cosmetics make their mark in the Asia-Pacific regionSubscribers only
Like everywhere else in the world, people in the APAC region want cosmetics that are good for their skin, their mind and the planet. Mintel, a market ...
Wednesday, November 23, 2022
Distribution: it' s time for omnichannelitySubscribers only
E-commerce on the one hand, stores on the other, today’s distribution (including cosmetics) has two major models that everything opposes. But is it re...
Tuesday, November 22, 2022
Eco-actions are slowly becoming part of the French routineSubscribers only
In the context of the energy crisis, the government calls on its citizens to be sober. The FEBEA wanted to support this action through a digital aware...
Tuesday, November 22, 2022
Sustainability: from ambition to actionSubscribers only
More and more consumers want to adopt a lifestyle that does not harm the planet’s resources. And to help them do so, they rely on the manufacturers of...
Wednesday, November 16, 2022
Inclusivity, culture of the self... a glimpse of the 2024 beauty trendsSubscribers only
Unlike the majority of forecasting firms, WGSN has decided not to publish its forecasts for 2023, but for 2024. The agency has just unveiled its first...
Wednesday, November 9, 2022
Trend 2023: me, myself, and I!Subscribers only
The year has not yet come to an end, but the forecasting agencies are starting to share their visions of the trends that will impact 2023. Mintel has ...
Wednesday, November 9, 2022
Transparency, social networks, tech... these trends impacting the cosmetics industrySubscribers only
The beauty industry is a mirror of contemporary society. Products (and the way they are sold) have to match consumers’ lifestyles. At the Beauty Trend...
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