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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, March 22, 2023
How do the French consume beauty?Subscribers only
Inflation, climate crisis… so many factors that influence the purchasing behavior of the French. The YouGov data analysis institute sought to better u...
Wednesday, March 15, 2023
China: when foresight deconstructs "beauty" mythsSubscribers only
Because it is not always easy to understand the cosmetic standards of a country from which one does not come, The future Laboratory (a consulting firm...
Wednesday, February 22, 2023
Trends: in 2023, we break the codesSubscribers only
As contemporary society goes from crisis to crisis, consumers are feeling a form of weariness. And to fight against this, they decide to free themselv...
Thursday, February 16, 2023
Inclusivity, refill and Metaverse: the new cosmetic standards in 2023Subscribers only
Some trends are fading, while others are taking hold. For the coming year, the forecasting firm Kline believes that inclusive ranges, rechargeable off...
Wednesday, February 8, 2023
Psycare or the era of emotional beautySubscribers only
What if cosmetics went beyond its role and became a true ally of well-being? That’s the idea of Beautystreams, a forward-looking agency. According to ...
Wednesday, January 25, 2023
Consumers: the 10 profiles according to EuromonitorSubscribers only
Against the background of all kinds of crisis, how will the citizens of this world consume in 2023? To answer this question and help manufacturers bet...
Wednesday, January 25, 2023
Rise of local brands and clean beauty: emerging trends in ChinaSubscribers only
On the occasion of Cosme Week in Tokyo, which took place on January 10 and 11, 2023, Mintel, a forecasting agency, presented the new trends that are l...
Wednesday, January 18, 2023
Responsible consumption: where do the French stand?Subscribers only
The current climate is pushing the general public to review its lifestyle. In a recent report, the ADEME (French environment and energy management age...
Friday, January 13, 2023
Daily Crazy : Gattefossé encourages disruptive and joyful cosmeticsSubscribers only
For its latest inspiration book (presented at Cosmetagora, January 10-11, 2023), the ingredient supplier studied Gen Z and the way they approach skinc...
Wednesday, January 11, 2023
Tik Tok becomes Gen Z's favorite networkSubscribers only
Social networks are part of the daily life of consumers who spend several hours a day on them. But, depending on age, preferences in terms of platform...
Wednesday, January 4, 2023
The four types of consumers in 2023Subscribers only
Inflation, climate emergency, geopolitical crisis… current events are having an impact on the citizens of this world and the way they behave. The tren...
Wednesday, December 21, 2022
Towards the end of anti-aging?Subscribers only
The beauty industry has always made cosmetics to fight against the signs of time. Yes, but the profile of consumers is changing and their expectations...
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