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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, May 3, 2023
Meeting the consumer of 2025Subscribers only
When it comes to forecasting, it’s never too early to start sketching out emerging trends. And it is not the WGSN firm that will say otherwise. The ag...
Wednesday, May 3, 2023
The taboo of intimate painSubscribers only
Tight pants, sweating, sports… so many factors that can cause discomfort in the intimate area. And to lift the veil on these pains felt by a large par...
Wednesday, May 3, 2023
Between inflation and responsibility: how do the French consume?Subscribers only
Economic instability and climate issues are on everyone’s mind… and have an impact on buying habits. The Talkwalker agency, in collaboration with HubS...
Wednesday, April 26, 2023
Consumption: How to win French people's hearts?Subscribers only
The strategy firm EY Parthenon wondered how the current context influences the consumption of French people. To get a clearer picture, the firm has ca...
Wednesday, April 26, 2023
Ingredients: consumers and their thirst for knowledgeSubscribers only
Although INCI lists are difficult to understand, the general public is looking for a better understanding of the composition of the beauty products th...
Wednesday, April 26, 2023
TikTok : the beauty trends spotted by Nelly RodiSubscribers only
Despite its sulphurous character which divides public opinion, TikTok is full of beauty trends. Every month, the Nelly Rodi forecasting firm makes an ...
Wednesday, April 19, 2023
Cosmetics: a major spending area for young AmericansSubscribers only
The investment bank Piper Sandler conducted a study with a sample of several thousand American teenagers to better understand their shopping habits. T...
Wednesday, April 19, 2023
The most inclusive brands according to Gen ZSubscribers only
Respect for diversity is an important concept for young people aged 15 to 24. Y Pulse, an agency that specializes in understanding trends related to y...
Wednesday, April 12, 2023
An informed consumer is (definitely) worth two!Subscribers only
The time when the masses believed what cosmetic brands said was true is over. Today, the trend is towards scientific proof, popularization and transpa...
Wednesday, March 29, 2023
Hygienic precariousness: a silent evilSubscribers only
In 2023, nearly one French person in 10 will have to forego the purchase of basic hygiene products. In order to raise awareness of this little talked ...
Wednesday, March 29, 2023
Cosmetics and celebrities: a seductive combo for American womenSubscribers only
In recent years, more and more singers and actresses have started to create their own beauty brands. A trend that seems to please American women accor...
Wednesday, March 29, 2023
TikTok: the new cradle of beauty trends`Subscribers only
Social networks are no longer just platforms for interaction and sharing. They are real media on which Internet users go to know the latest fashion, l...
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