FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, July 9, 2024
Shades of Gen ZSubscribers only
Young people between the ages of 15 and 25 are among the prime targets for brands. But who are they really, and what do they aspire to? In a recent re...
Wednesday, July 3, 2024
Efficiency, well-being, multifunction: the latest trends in APACSubscribers only
Asia-Pacific is a key region for the cosmetics industry in terms of business opportunities. In a recent article, trend agency Euromonitor examined the...
Wednesday, July 3, 2024
Love, cuddles and fresh breathSubscribers only
Oral hygiene is vital for good health… but not only that! It also plays a crucial role in social and romantic interactions. The Colgate brand has comm...
Tuesday, July 2, 2024
Sun exposure: the French are not properly protectedSubscribers only
According to a study carried out by OpinionWay for the FEBEA, consumers are still finding it difficult to protect themselves properly against the dang...
Tuesday, July 2, 2024
Sunscreens: what do consumers want?Subscribers only
Data analysis agency Spate, in collaboration with Symrise, has produced a report highlighting the latest trends in sun protection and the brands most ...
Tuesday, June 25, 2024
What are the trends for 2025?Subscribers only
Forecasting firm Trendalyctics has just published its predictions for the coming year. On the agenda: sweet fragrances, rituals designed to make you f...
Wednesday, June 12, 2024
Are cosmetics brands perceived as committed?Subscribers only
For the past eight years, Kéa Tilt and the QualiQuanti institute have been designing the BrandGagement barometer to measure how the French feel about ...
Tuesday, June 11, 2024
Social... and cosmetic transformations!Subscribers only
The CEW France organized its eighth Journée de la Beauté on June 5th 2024 (at the Salons Hoche in Paris). Leïla Rochet (Founder of Cosmetics Inspirati...
Wednesday, June 5, 2024
Top brands on InstagramSubscribers only
Today, social networks are an integral part of beauty industry strategies. Being present on these platforms helps to gain engagement, create proximity...
Wednesday, May 29, 2024
Sunscreen: American women love itSubscribers only
Sunscreen is all the rage. More and more women are applying it regularly, even when they’re not on vacation. According to the latest survey by researc...
Wednesday, May 29, 2024
Sunscreens: the (different) expectations of APAC consumersSubscribers only
As the general public becomes increasingly aware of the harmful effects of prolonged exposure to the sun, cosmetics brands are investing in the UV pro...
Tuesday, May 28, 2024
Environment: the French think they are doing "enough"Subscribers only
The climate crisis is everyone’s business… and yet the general public in France believes it is already doing all it can at its own level to curb the p...
Previous page
Next page