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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, May 22, 2024
Back to simple pleasures: the new consumer mantraSubscribers only
Always looking to the future, the WGSN forecasting agency has just published its trend report for 2026. In this report, the firm mentions a new consum...
Wednesday, May 22, 2024
Generation alpha: new target for cosmetics brands?Subscribers only
As Gen Z begins to age, here comes the next generation: Gen Alpha. Born after 2010, these young people are no older than 14 and already show a keen in...
Wednesday, May 15, 2024
French and American hygiene (still) needs some improvementSubscribers only
The French have a nasty reputation for not being very clean… but it would seem that Americans are to be put in the same (dirty) basket. A recent Selvi...
Tuesday, May 14, 2024
Sun protection: more and more French women are using itSubscribers only
With the summer season approaching, Blissim (a company specializing in beauty boxes) conducted a survey of a sample of French women to find out more a...
Wednesday, April 24, 2024
What are the hottest brands of the moment?Subscribers only
On the beauty planet, the popularity of brands varies greatly according to trends. Cosmetify has compiled a ranking of the “top brands” for American c...
Tuesday, April 23, 2024
When cosmetics are good for the mindSubscribers only
Since the Covid-19 pandemic, consumers have become increasingly focused on their well-being. And to meet this need, they’re turning to beauty products...
Wednesday, April 17, 2024
American women take care of their hair's healthSubscribers only
Gone are the days of the two-step hair routine (shampoo + mask). With the trend towards “skinification”, hair products are becoming increasingly cosme...
Wednesday, April 17, 2024
Consumption: beauty remains the main concern of young AmericansSubscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States to better understand their purchasing habits. This firs...
Wednesday, April 17, 2024
Are cosmetics brands recommended by Gen Z?Subscribers only
When you love it, you want to share it! YPulse (an agency specializing in analyzing the behavior of 13-39 year-olds) took a look at the companies (acr...
Wednesday, April 3, 2024
Cosmetics marketing: do French women trust it?Subscribers only
Beauty professionals know how to make consumers dream. But does brand communication generate trust or mistrust among the general public? This is the q...
Tuesday, March 26, 2024
Acne: which populations are most at risk?Subscribers only
As part of its All program (an international project to better understand the impact of skin diseases), Laboratoires Pierre Fabre has focused on acne....
Tuesday, March 26, 2024
Hygienic insecurity: a fear for many French peopleSubscribers only
For several years now, the Dons Solidaires association has been working with IFOP to conduct the “Hygiene and precariousness” barometer. The results o...
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