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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, October 15, 2024
Do the French shop on marketplaces?Subscribers only
When it comes to e-commerce, give me marketplaces! For a long time, these multi-brand spaces have struggled to make their mark on consumer habits. But...
Tuesday, October 8, 2024
2025 in three beauty trendsSubscribers only
The Mintel forecasting agency was one of the first to draw its crystal ball. It has just published its forecasts for the year ahead. And it seems that...
Wednesday, October 2, 2024
K-Beauty continues to appeal to APAC consumersSubscribers only
For some years now, Korean cosmetics have been a worldwide favourite. In a recent article, the Mintel forecasting agency explains that people in the A...
Tuesday, October 1, 2024
Who are the ‘nudgeable’ consumers?Subscribers only
Our society is made up of a multitude of buyers, with different consumer habits for different people. In its latest report, the trends agency Kantar W...
Wednesday, September 25, 2024
How is the cosmetic routine of Gen Z changing?Subscribers only
Generation Z are growing up. Now aged between 13 and 24, they are changing their beauty habits. In a recent article, the trends consultancy Kantar dec...
Wednesday, September 25, 2024
Profile and expectations of tomorrow's consumerSubscribers only
As it does every year, the forecasting firm VML publishes its Future Shopper report, which is packed with valuable data on the way the general public ...
Tuesday, September 17, 2024
Inflation: the French are still strugglingSubscribers only
How is the purchasing power of the French? According to a recent IFOP-Fiducial survey for Sud Radio, 54% of households say they are finding it difficu...
Tuesday, September 3, 2024
The French summer beauty routineSubscribers only
The maxim ‘In summer, I do what I please’, which reflects the desire for flexibility during the summer months, is not reflected in the consumption hab...
Wednesday, August 28, 2024
Transparency: a key criteria for American womenSubscribers only
Cosmetic claims are one of the factors that persuade consumers to make a purchase. But do they really trust the claims made by brands? The Benchmarkin...
Wednesday, August 28, 2024
Sun protection: what are the habits of the French?Subscribers only
For many of us, the summer months are synonymous with sunbathing. Appinio, a research institute, has taken an interest in how consumers protect their ...
Wednesday, August 28, 2024
French people's favourite sunscreensSubscribers only
As in all cosmetics segments, there is a plethora of suncare products on offer. Idealo, an online comparison tool, has investigated which products and...
Tuesday, July 9, 2024
2026: the year of change?Subscribers only
According to forecasting agency WGSN, the year 2026 will mark a turning point in society and consumer habits. The trends consultancy believes that an ...
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