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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, May 6, 2020
Who will be the consumer of 2030?Subscribers only
In ten years, society has time to change… as does its population. Perhaps by looking more closely at current trends, it would be possible to draw the ...
Wednesday, April 29, 2020
Who are the new cosmetics consumers?Subscribers only
As society changes, consumer habits change as well. And the cosmetics industry is no exception, it’s all about fashion and trends. In order to best me...
Tuesday, January 28, 2020
Millenials, an endless source of cosmetic inspirationSubscribers only
The Millenials (or Generation Y) have fascinated the beauty industry for several years now. Born between 1980 and the year 2000, they have their own w...
Wednesday, December 4, 2019
How do European women buy their cosmetics online?Subscribers only
E-commerce is fine, but competition is tough. The major challenge is the capacity of brands to build customer loyalty while the virtual offer is overw...
Wednesday, October 9, 2019
Green and clean: what do consumers want?
Today, the one who makes the rules is the one who pays. Increasingly suspicious of industrialists and committed to the planet, he is uncompromising ab...
Monday, June 17, 2019
Portrait of the new cosmetic consumerSubscribers only
Seducing the consumer? This is the question to which all brands would like to have the answer. Consumers are becoming increasingly difficult to attrac...
Tuesday, March 19, 2019
The French and their (poor) oral hygiene
On the occasion of World Oral Health Day on 20 March, Pierre Fabre Oral Care, a leading pharmaceutical company in the oral hygiene segment, and the Fr...
Friday, September 7, 2018
Generation Y is dead. Long live to generation Z!Subscribers only
While the beauty planet had eyes only for them, the Millenials’ reign is over. For whose benefit? From their youngest children! Generation X, which re...
Wednesday, July 18, 2018
New levers of influence for consumers
The digital revolution has been on a roll for a while, and information channels have changed. Everything can now be done in one click, and the cosmeti...
Monday, June 18, 2018
Do you speak hairy?
Anyone will have noticed that men increasingly sport their hairs on their faces (facial hair is still not on a roll among women…). More than a fashion...
Wednesday, April 18, 2018
Cosmetics are also about men
Men’s products are nothing new, but their perception by consumers long remained obscure. Today, gentlemen give more importance to their own image and ...
Monday, April 9, 2018
Two-thirds of urban chinese consumers say lifestyle factors cause their facial skin conditions
A Mintel study shows that two-thirds (66%) of urban Chinese consumers aged 20-49 with skin conditions say lifestyle is a major factor in these illness...
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