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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, May 4, 2021
Hygiene and confinement, what a shame!Subscribers only
“French are dirty”, here is a popular belief that has a reputation among our neighbors across the Atlantic. But is this reputation really deserved? Th...
Tuesday, May 4, 2021
The 10 most purchased products by the British in 2020Subscribers only
The Covid-19 has impacted daily life and brought out new needs. This is an opportunity for cosmetic brands to analyze these habits and to offer the pu...
Tuesday, April 6, 2021
How to analyze the consumer of 2021?Subscribers only
Who is the buyer of tomorrow? How to identify their expectations? These questions are central for cosmetic brands. Markus Gerlach, director of KOS Res...
Wednesday, March 17, 2021
Packaging: the new expectations of consumers
In a post-pandemic world, the design and packaging of home and beauty products will play a key role in the evolving relationship between consumers and...
Wednesday, February 17, 2021
Welcome to the hygienic eraSubscribers only
The Covid-19 pandemic has changed some habits and has put the issue of hygiene back at the center of the debate. All the health authorities agree that...
Tuesday, February 2, 2021
The "maskne" phenomenon in South KoreaSubscribers only
Behind this neologism, which defines a skin condition caused by wearing a mask, lies a real emerging trend in the world of cosmetics. Hwa Jun Lee, Sen...
Tuesday, January 26, 2021
Euromonitor forecasts for 2021Subscribers only
Every year, Euromonitor International identifies emerging trends and changes in consumer behaviour. These developments directly influence the commerci...
Tuesday, January 19, 2021
The major trends 2021 according to MintelSubscribers only
We are only at the beginning of the year 2021 but it is already time to look ahead. Mintel, a forecasting agency whose work consists a little bit in p...
Tuesday, January 19, 2021
The two facets of responsible cosmeticsSubscribers only
The issue of sustainability in cosmetics is important to a large proportion of consumers. But is it still important in an economic and health context ...
Tuesday, January 12, 2021
Mirror, mirror on the wall, who’s the fairest of them all?Subscribers only
Two confinements to date, the introduction of home-working, the requirement to wear a mask and respect for social distancing have overcome the beauty ...
Tuesday, December 22, 2020
Conquering Generation ZSubscribers only
Z is not only the last letter of the alphabet, it also refers to the last generation of consumers, born between 1995 and 2015. This target is quite de...
Tuesday, December 15, 2020
How is luxury sector perceived by the French?Subscribers only
In this context of health crisis, consumers are increasingly interested in buying ethical and committed brands. And luxury goods, including cosmetics,...
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