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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, August 24, 2021
The e-consumer of tomorrowSubscribers only
The crisis of Covid-19 gave a considerable boost to the sale on Internet. Nowadays, doing business online is a full-fledged distribution method and co...
Tuesday, July 20, 2021
Organic and natural cosmetics: what do consumers think today?Subscribers only
A green wave is now sweeping through the beauty sector. But what is the general public’s perception of organic brands and labels? To better understand...
Tuesday, July 20, 2021
The effects of the pandemic on skin cleansingSubscribers only
Since March 2020, the Covid-19 crisis has disrupted the habits of millions of people around the world. CeraVe looked at how the health situation has a...
Tuesday, July 6, 2021
The new chinese consumersSubscribers only
In the space of one year, the Chinese cosmetics market has changed a lot. The pandemic has favored the emergence of new consumer typologies. Chemlinke...
Tuesday, July 6, 2021
1, 2, 3 love me!Subscribers only
“Love me, please love me”, sang Michel Polnareff. But when you are a cosmetic brand, serenading is not enough to win points. Talkwaker, a company spec...
Tuesday, June 29, 2021
Organic cosmetics: consumer expectations and perceptionsSubscribers only
The consumption of organic products has become a way of life for many people. But how is organic really perceived? Does it still have good press and w...
Tuesday, June 15, 2021
Inclusive beauty: trends for 2024Subscribers only
Diversity is an emerging theme, which is about to become a must for cosmetic brands. In a webinar aired on June 3, the foresight agency BeautyStreams ...
Tuesday, June 8, 2021
French people and sun protectionSubscribers only
Like every year, as the summer season approaches, temperatures rise, arms become bare and consumers bask in the sun. An act not so harmless if we do n...
Wednesday, May 26, 2021
Local or worldwide cosmetics: what do the Chinese prefer?Subscribers only
For many years, foreign brands were considered prestigious and luxurious by the Chinese. But the tide is turning for international players, leaving th...
Wednesday, May 26, 2021
Americans say yes to inclusivenessSubscribers only
The beauty sector has long made people dream with muses with perfect physiques, often far from reality. This way of communicating is now outdated. Now...
Tuesday, May 18, 2021
When cosmetic rhymes with therapeuticSubscribers only
The health crisis has not only turned social and economic life upside down, it has also had a heavy impact on the well-being of a large majority of pe...
Tuesday, May 11, 2021
Hygienic precariousness: Dons Solidaires rings the alarmSubscribers only
For the second consecutive year, the association Dons Solidaires has commissioned IFOP to conduct a study on the precariousness of hygiene felt by the...
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