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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, February 20, 2018
Natural and organic cosmetics: consumer perceptions and expectationsSubscribers only
On February 13, market research agency Harris Interactive presented the results of a survey conducted in collaboration with CosmeticOBS on cosmetics n...
Monday, November 27, 2017
The importance of having beautiful hair for men
In the ‘my hair, my fight’ series, it is now time for men’s behaviour to be gone through with a fine-toothcomb. If these gentlemen often have the repu...
Monday, November 13, 2017
How Millennials take good care of their hair
What are Millennials’ hair habits? That is the question American customizable hair care brand Cloud 10 decided to answer. To this aim, in August 2017,...
Monday, October 30, 2017
Beauty increasingly linked to health
“Health Is The Future Of Beauty” is an exclusive study carried out by Ipsos for L’Oréal Active Cosmetics in five countries (USA, Germany, France, Braz...
Tuesday, September 26, 2017
Why French women are getting more and more interested in organic cosmetics
French organic cosmetics brand Phyt’s has just launched their first mobile application. What for? To make it possible for consumers to book an appoint...
Monday, September 4, 2017
Tell me how you put on perfume, I will tell you who you are
Putting on perfume is a daily, even routine gesture, but it reveals so much of our personality. At least that is what Aptar, world leader in distribut...
Tuesday, July 11, 2017
Cosmetics: what consumers really think about themSubscribers only
When NGOs, consumer associations, or the general press talk about cosmetics, it is often to denounce the hazards associated with the use of certain in...
Monday, June 26, 2017
Seduction: when it all hangs by a hair
What is the relationship between the French and the opposite sex’s pilosity? Is it a brake in the search for love not to carry out hair removal or, on...
Monday, May 29, 2017
Sun exposure: too many misconceptions, not enough caution!Subscribers only
How are the French doing with their perceptions and knowledge of the hazards related to sun exposure? Do they know everything they need to? Have recei...
Monday, November 7, 2016
French people and marketing emailsSubscribers only
There are 49.5 million Internet users in France this year, up 1.6% over 2016. According to a June 2016 survey, Internet users in France open marketing...
Monday, October 10, 2016
Beauty consultants essential for customersSubscribers only
Whether 100% sure about their purchase or completely undecided, perfume shop customers want contact with a beauty consultant! Product recommended, pur...
Wednesday, September 21, 2016
Eco-worriers and their market impactSubscribers only
Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a...
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