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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Friday, June 24, 2016
Socio-economic contribution of the European cosmetics industry in 7 figures
In a report published in June 2016 by Cosmetics Europe, the cosmetic industry highlights it significant social and economic contribution to national a...
Friday, June 17, 2016
French cosmetics in 10 figures
They are used on a daily basis and have always been part of human History. But since prehistoric times, when ‘foundation’ was applied with rush tubes ...
Tuesday, May 31, 2016
The high-end hair market is growing by 30%
According to the NPD Group, one of the world leaders in market research, high-end hair products are on the rise. They are becoming more specific and t...
Thursday, May 26, 2016
French dermo-cosmetic brands take care of their image abroad
Dynvibe , a pioneer in Social Media Intelligence, collected and analyzed what consumers are saying on Social Media about French dermo-cos...
Wednesday, May 25, 2016
Haircare brands tackle pollution in China
Pollution is now one of the leading concerns among Chinese consumers, and has begun to have an influence on their daily lives. Habits such as checking...
Tuesday, May 10, 2016
Cosmetics prospects through to 2020 by Euromonitor
Euromonitor International’s Beauty and Personal Care 2016 edition data reveals the latest insights on the industry’s 2015 performance and key prospect...
Monday, April 25, 2016
Consumer trends in the cosmetics industry
What are the key trends and explanatory factors at the core of cosmetics consumers’ buying act? What are their purchase behaviours, how do they view b...
Tuesday, April 19, 2016
Skin microbiome: the science that will transform the cosmetics industry
The booming research on skin microbiome is the source of important discoveries on its role in the maintenance of healthy skin. These findings open up ...
Monday, April 18, 2016
Cosmetic textiles: where beauty meets fashion
The fashion and beauty industries have always been closely aligned, with runway trends often dictating the latest crazes in makeup and hairstyles. T...
Monday, April 11, 2016
Hair removal: an essential beauty
The study #confessionsdepilation, conducted by Ipsos for Wilkinson reveals that French women sometimes deprive themselves of an activity because they ...
Wednesday, March 30, 2016
Peclers Paris: the beauty trends for the Fall/Winter 2017-2018
Peclers Paris, a trends, style, and innovation consulting agency specialized in fashion, cosmetics, packaging, perfume, and decoration, publishes seas...
Monday, March 21, 2016
For the first time, the trade balance of the cosmetics sector exceeds the threshold of nine billion euros. According to a press release from the FEBEA...
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