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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Monday, December 5, 2016
The Monitoring Brand Assets 360 to analyze the overall image of a brand
Promise Consulting, a survey and marketing consulting company, specialized in the optimization of brand performance, announces the launch of a Methodo...
Monday, November 14, 2016
The success of anti-pollution cosmetic claims in Asia Pacific
At in-cosmetics Bangkok, that was held from 8th to 10th November 2016, Mintel unveiled new research demonstrating the increasing popularity of anti-po...
Wednesday, November 2, 2016
Will barbershops continue to thrive?
Over the last three years, the professional hair care industry has been a witness to the rapidly increasing interest of male consumers in using profes...
Monday, October 3, 2016
Green acquisitions set to continue
Unilever’s purchase of Seventh Generation is the latest in a series of green acquisitions. According to Organic Monitor, the trend is to continue as l...
Wednesday, September 21, 2016
Eco-worriers and their market impact
Sixty-four percent of consumers across the world claim that they try to have a positive impact on the environment on an everyday basis. According to a...
Monday, September 19, 2016
Nails: the 2016 trends
Another exciting year is predicted for the global professional nail care market, which continues to offer seasonal colour collections, new textures, a...
Monday, September 12, 2016
Customer path: stores and websites are complementary
As the boom of digital channels has been transforming the scope of activities of traditional business, the FFPS (French Federation of Selective Perfum...
Wednesday, August 31, 2016
The decline of bar soap
It may be the most traditional of personal care products, but new research from Mintel conducted in the US reveals that the sales of bar soap decline ...
Monday, August 22, 2016
The beautiful health of at-home beauty devices market
At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. According to the research firm Kline, with global ...
Friday, July 29, 2016
Barbers in Europe: the return of masculinity and tradition
Products for men have shown substantial growth over the last few years, increasing well above the overall global salon hair care market, which grows b...
Monday, July 11, 2016
Sunscreens: the wrong trial
Not a summer without its controversy on suncare products. Like the one launched in 2016 by UFC-Que Choisir, to denounce the insufficient protection of...
Wednesday, June 29, 2016
Foundation cream: the Top 13 vendors in the global market
Foundation is important because it is one of the most widely used beauty products across the globe. On average, after skincare, women tend to spend th...
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