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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, May 10, 2023
Online distribution: what impact on the planet?
Shopping on the Internet has become commonplace for a large majority of French people. If this sales channel is synonymous with convenience, it also h...
Wednesday, May 10, 2023
Thailand: cosmetic trends for 2023
Because this country is a key area for the cosmetics industry, it is important to keep an eye on the consumption habits of its inhabitants. The foreca...
Wednesday, May 10, 2023
E-commerce and its multiple facets
The sale of cosmetics on the Internet has been widely democratized in recent years. But on this distribution channel, there are different players comp...
Wednesday, May 3, 2023
Are the French pessimistic?
At the end of 2022, the Ipsos polling institute carried out a major international study (50 countries covered) to find out how citizens of the world f...
Tuesday, April 25, 2023
American women want to age "well"
For a few years now, the trend has been to better accept the passing of time and its effects on the skin. The Benchmarking Company, a research firm, c...
Wednesday, April 19, 2023
The transformation of hair products
Formulation, ingredients, positioning… the hair care sector is in full change since the end of the health crisis. On the occasion of in-cosmetics Glob...
Tuesday, April 18, 2023
What is the outlook for e-commerce in 2023?
Inflation, rise of second hand, new technologies… e-commerce is facing many challenges. And to better understand the challenges of online distribution...
Wednesday, April 12, 2023
Cosmovision: what trends for 2028?
Since it’s never too early to prepare for the trends that are likely to impact consumer behavior, the foresight agency Beautystreams has shared its vi...
Wednesday, March 22, 2023
When cosmetics want to rhyme with therapeutics
If beauty products are used (legally speaking) to clean, exfoliate, moisturize, camouflage, beautify… they also help boost confidence and boost morale...
Wednesday, March 22, 2023
UV protection: America's new anti-aging recipe
According to a recent study by the foresight firm Mintel, sunscreen sales are on the rise in the United States. The reason? Increased consumer awarene...
Wednesday, March 15, 2023
Gen Z or the quest to "spend less to consume better"
As inflation soars, consumers’ purchasing power is being squeezed. According to figures from research conducted by the forward-looking firm Mintel, yo...
Wednesday, March 15, 2023
Cosmotrends 2023: the "it" products according to Beautystreams
As tradition dictates, at each new edition of the Cosmoprof show, the Beautystreams forecasting agency offers exhibitors the opportunity to send the t...
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