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Trends:Market

When the shop reinvents itselfSubscribers only

To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.

Retail: the major trends in 2025Subscribers only

In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

Trends that will shape retailing in 2025Subscribers only

Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.

What will the store of 2025 look like?Subscribers only

Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.

Yves Rocher: the most attractive beauty brand according to the FrenchSubscribers only

Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, October 4, 2023
Cosmetics: French women's consumption habitsSubscribers only
Supermarkets, parapharmacies, the Internet, selective circuits… there are many cosmetics distribution channels, but which ones appeal most to French w...
Tuesday, October 3, 2023
Where does responsible influence stand?Subscribers only
Before the June 9, 2023 law aimed at regulating commercial influence and combating influencer abuses and scams is passed, ARPP has put together a best...
Wednesday, September 27, 2023
Oh My Cream: a new kind of beautySubscribers only
Who hasn’t heard of Oh My Cream (OMC)? In the space of ten years, the concept store founded by Juliette Levy has carved out the lion’s share of the Fr...
Wednesday, September 27, 2023
Patch madness !Subscribers only
Need a boost of hydration, to brighten your eyes or neutralize imperfections? Patches offer a solution to every beauty problem. This segment of the co...
Tuesday, September 19, 2023
The future of fragrance according to MintelSubscribers only
Like the skincare market, the perfume sector is impacted by inflation and the general public’s loss of purchasing power. In a recent article, forecast...
Tuesday, September 19, 2023
Trends: what's buzzing on TikTok?Subscribers only
For several months now, the social network (sometimes under fire from critics) has been seen by foresight professionals as the cradle of emerging tren...
Tuesday, September 12, 2023
Beauty: powerful ally against diseaseSubscribers only
“Beauty is not futile, it helps people live better with illness”… such is the motto of CEW France. The association was the first to support the idea t...
Wednesday, September 6, 2023
Who are the most powerful French DVNBs?Subscribers only
In marketing jargon, DNVB stands for Digital Native Vertical Brand. These are brands that have been digitalized since their creation. Initially on the...
Wednesday, July 19, 2023
When beauty industry redefines its limitsSubscribers only
To meet the needs of increasingly demanding consumers, the cosmetics industry is rethinking its codes and exploring hitherto uncharted territory. To e...
Tuesday, July 18, 2023
Hot trends at Cosmoprof Las Vegas 2023Subscribers only
Traditionally, at each edition of Cosmoprof, the Beautystreams forecasting agency examines the products presented by exhibitors in order to highlight ...
Wednesday, June 28, 2023
The challenges of C-beautySubscribers only
The Chinese cosmetics industry is expanding at breakneck speed. For several years now, it has been winning over young consumers thanks to a stronger d...
Tuesday, May 16, 2023
Retail: consumers are (relatively) ready for live shoppingSubscribers only
Internet commerce is making some small ones. This new hybrid system seduces more and more French people according to a recent study conducted by YouGo...
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