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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, March 16, 2022
Hygiene/beauty market: the need to boost traffic
On March 11, 2022, the CEW France organized its “Beauty Business” in Paris, a session where all the major forecasting firms gathered to decipher the f...
Wednesday, March 16, 2022
What are consumers searching for online?
In order to be as close as possible to the expectations of the general public, the forecasting firm Spate sifts through the research done on the Inter...
Monday, March 14, 2022
Cosmetic export codes in the Netherlands
To help French cosmetic brands in their internationalization strategy, the Team France Export of Business France has listed all the countries of inter...
Monday, March 14, 2022
What future for e-commerce?
Already important, online commerce has become unavoidable since the beginning of the health crisis. But like all distribution channels, it faces chall...
Wednesday, March 9, 2022
Hair care: what women want
Long, curly, straight, thick, short, highlighted… no matter what type, hair needs care. And it’s not always easy to know the needs of consumers. That’...
Tuesday, March 8, 2022
Luxury in China: deciphering the 2022 market
The Chinese market is increasingly attractive for high-end brands, however, the dynamics that govern it have become more and more complex. Economic, s...
Tuesday, March 8, 2022
The secrets of cosmetic export in Switzerland
The mission of Business France’s Team France Export is to help French manufacturers expand internationally. And depending on the field of activity, so...
Tuesday, March 8, 2022
Covid-19: Are consumers going back to the store?
The health crisis has disrupted the retail landscape. New shopping habits have been adopted in response to the various lockdowns and mandatory store c...
Tuesday, March 8, 2022
Selective beauty: growth returns in 2021
After a sharp decline in 2020, sales of selective beauty products in France have returned to growth, increasing by 9% in 2021, compared to 2020. Accor...
Thursday, March 3, 2022
The Thai way of cosmetic export
In Thailand, taking care of oneself is a way of life. Coquetry is seen as a sign of success and the use of beauty products is widespread. Thus, the Th...
Wednesday, March 2, 2022
Profile of the "clean" consumer
In cosmetics, there are several types of consumers: those who like conventional products, those who only swear by organic care… And there are others, ...
Wednesday, March 2, 2022
Where do French women buy their organic or natural cosmetics?
From 4 to 8 February 2022, Harris Interactive conducted an online study among a representative sample of French women aged 18 to 50 (according to the ...
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