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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, April 13, 2022
Sweden: how to export cosmetics
Sweden is a small country, but the standard of living is comfortable with a GDP per capita of about €48,440. The cosmetic market is stable and mature....
Tuesday, April 12, 2022
Stunning rise in lipstick sales
According to The NPD Group, sales of premium lipsticks in France rose by 35% in the week of 14 March 2022, which followed the end of the mask requirem...
Wednesday, April 6, 2022
The new Thai consumer
How has the Thai population adapted to the health crisis? Has it adopted new consumption habits? Mintel, a trend and forecasting firm, has answered th...
Wednesday, April 6, 2022
Cosmetic export: how to establish a position in Taiwan?
Taiwan is a small island state, but its cosmetics market is important (3.98 billion euros) and has a good growth (+ 2.4% in 2020). And despite a drop ...
Wednesday, April 6, 2022
Covid-19: How did the sale of perfume change?
Sensual by definition, perfume is a product to be tried before being bought. But not anymore. Due to multiple confinements, perfume professionals have...
Wednesday, March 30, 2022
Overview of the dermocosmetic market in France
For the past four years, the CEW France has organized a morning of meetings between beauty professionals and forecasting agencies to present the figur...
Wednesday, March 30, 2022
Where do the French buy their cosmetics?
Internet site, dedicated store, supermarket… the distribution channels are multiple. But what are the preferences of the French? The question was rais...
Wednesday, March 30, 2022
Cosmetic trends by Klarna
At the beginning of the year, all forecasting firms present their projections in terms of trends and consumer expectations. Now it’s Klarna’s turn, an...
Monday, March 28, 2022
What restrictions on cosmetics exports to Russia?
Today, the restrictions established by Europe against Russia and Belarus due to the conflict in Ukraine also affect luxury products, including cosmeti...
Monday, March 28, 2022
Possible boycott of brands that do not take a firm stance on the Ukrainian crisis, according to GlobalData
Nearly half of consumers worldwide (41%) say they would boycott a brand if it does not align with their personal beliefs or values, especially in rela...
Monday, March 28, 2022
How to establish your cosmetic brand in Chile?
Many French beauty industry players want to set up their business abroad. And since it is not always obvious which country to choose first, Business F...
Wednesday, March 23, 2022
Prestige cosmetics back in the spotlight
For two years, “prestige” treatments were shunned by consumers in favor of hygiene products. But it seems that the (relative) improvement in the healt...
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