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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Monday, May 18, 2015
The French and personal hygiene productsSubscribers only
Shower gel, shampoo, liquid soap… on what criteria do the French choose their hygiene products? Are they aware of the reinsurance statements on the pa...
Monday, April 20, 2015
Organic cosmetics: how the consumer understands itSubscribers only
What does the word organic mean to the consumer? What qualifiers does it imply to describe an organic cosmetic? And what affirmations seem right to hi...
Tuesday, March 10, 2015
Organic labels: consumer perceptions and expectationsSubscribers only
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Visibility of the labels on packaging, perception of the...
Monday, February 16, 2015
Organic cosmetics: consumers’ expectationsSubscribers only
CosmeticOBS carried out a survey of its Internet users on organic cosmetics* in January 2015. Labels, definition of ‘organic’, distribution channels, ...
Monday, December 15, 2014
Consumers still not ready for male make-upSubscribers only
According to a Canadean survey of 2,000 UK adults, nearly 93% of male and female consumers think that men should not wear make-up. When men do use mak...
Tuesday, December 9, 2014
Christmas gifts: women want beauty products!Subscribers only
Glossybox, the leading subscription service specialising in beauty boxes, asked women about their Christmas desires during the holiday season. It cond...
Wednesday, November 19, 2014
Natural and organic cosmetics: what about the consumers' expectations?Subscribers only
Recently a new research study was completed, highlighting what consumers expect from natural and organic cosmetics, what drives their purchasing decis...
Monday, November 17, 2014
Aesthetic interventions: the favourite anti-aging gestures of French womenSubscribers only
Promise publishes the first results of a study conducted on the behaviour of French women in terms of routine care and beauty. For aesthetic procedure...
Thursday, October 23, 2014
Beauty: new purchasing pathsSubscribers only
Career paths and purchasing experience are at the heart of the beauty trade, for skin care products, cosmetics and perfumes, how to identify useful po...
Tuesday, October 21, 2014
Consumption by use: a new weapon to retain consumersSubscribers only
Viséo Conseil, a consulting firm in Customer Relationship Management, unveils its"Customer Services Observatory 2014", based on a survey conducted by ...
Wednesday, October 1, 2014
Online shopping behaviour of the FrenchSubscribers only
The FIA-NET Seal of Trust publishes the 1st edition of an annual barometer on"French people and online shopping". Developed from more than 3.4 million...
Friday, September 26, 2014
The French and their loyalty to brandsSubscribers only
In a highly competitive environment, all brands are subject to the same imperatives of seduction and, above all, sustainable customer loyalty.To evalu...
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