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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Monday, July 18, 2016
74% of women want to look good... primarily for themselvesSubscribers only
A recent survey indicates that women across the world are embracing a new age of beauty confidence – an age where they want to look good for themselve...
Friday, July 8, 2016
Personalisation and Social media drive sales of beauty brandsSubscribers only
The beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. According to research firm Kline...
Wednesday, July 6, 2016
How cosmetics are purchased on the Internet
How does the web modify women consumers’ search and purchase practices in the beauty sector? What are the best-selling cosmetics online? How do blogge...
Wednesday, June 22, 2016
Beard hampers men’s facial skincareSubscribers only
With the fashion for facial hair still going strong, new research from Mintel reveals that the love of the beard is hampering sales of men’s facial sk...
Wednesday, April 20, 2016
How young people gain in self-esteem… thanks to cosmeticsSubscribers only
A German study has examined on behalf of the German Cosmetic, Toiletry, Perfumery and Detergent Association the development of self-esteem in adolesce...
Thursday, March 17, 2016
The French woman and her online pharmacy: A European not like the others Subscribers only
Newpharma, an online pharmacy of European dimension, launched a survey, in which nearly 6.000 female e-shoppers took part, to provide a better insight...
Tuesday, December 29, 2015
The French: shoppers like no other!Subscribers only
The 2016 edition of Connected Life, a TNS Group study, reveals that with a connected and increasingly informed consumer, the shopper journey is no lon...
Tuesday, December 1, 2015
Baby boomers: yes to innovation… under certain conditionsSubscribers only
The baby boom generation will reach 16 million by 2015. Raised in the cult of consumerism and marketing, how do they approach innovation today, what d...
Wednesday, November 18, 2015
Selfie generation: radiant lips and a flawless complexionSubscribers only
The NPD Group, one of the world leaders in market research, looks at the impact of image culture on the French selective beauty market. Carried by the...
Wednesday, September 2, 2015
Controversial cosmetic ingredients: what consumers thinkSubscribers only
In June 2015, CosmeticOBS-L'Observatoire des Cosmétiques conducted a survey of its web users on controversial cosmetic ingredients*. Which ones are be...
Wednesday, July 8, 2015
Distribution of new products: for which consumer and where?Subscribers only
While social networks are becoming increasingly important in product discovery, they are used much more in Africa, the Middle East and Latin America t...
Wednesday, May 27, 2015
The French sun protection factor (UV) is 33.3Subscribers only
With the return of summer, the challenges related to the harmful consequences of sunshine on the skin are once again raised. Does the Frenchman protec...
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