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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, December 19, 2023
Christmas shopping: last rush before the festivitiesSubscribers only
Are the French procrastinators? That’s what a recent study by Ankorstore (a platform that connects retailers and brands) suggests. Almost 65% of consu...
Wednesday, December 13, 2023
Liberty, equality, quality!Subscribers only
Among the most viral content on social networks are comparisons between brand-name products and low-cost copies. And every category is covered: make-u...
Wednesday, November 29, 2023
Beauty: who uses what?Subscribers only
Cosmetic habits differ according to factors such as age and place of residence. To better understand how the general public consumes beauty around the...
Tuesday, November 28, 2023
Christmas shopping: the race for low pricesSubscribers only
With the festive season less than a month away, the French are starting to shop. The economic situation and the loss of purchasing power are prompting...
Tuesday, November 28, 2023
Consumerism: Americans face up to Christmas shoppingSubscribers only
The countdown is on. As 2023 prepares to enter its twelfth and (last!) month, some consumers have already started their end-of-year shopping. And in t...
Wednesday, November 22, 2023
The power of make-up, the quest for perfection: what's the buzz on TikTok?Subscribers only
Considered a breeding ground for new trends, this social network is closely watched by forecasting firms. The Nelly Rodi agency has just published a l...
Tuesday, November 21, 2023
Understanding Chinese consumptionSubscribers only
China represents attractive economic prospects for French brands. But it’s vital to be well prepared for this very special market. Sébastien Lion, co-...
Wednesday, November 15, 2023
Local manufacturing: the French say yes!Subscribers only
Cock-a-doodle-doo! Without lapsing into chauvinism, the French appreciate products made in their own country! According to a recent study conducted by...
Wednesday, November 15, 2023
Low prices, sustainable products: French women's beauty choicesSubscribers only
For the second year running, payment system Klarna unveils the results of its beauty study (carried out using in-house data analysis). Spoiler: in 202...
Wednesday, November 8, 2023
End-of-year festivities: how do Brits prepare to consume?Subscribers only
Only a few weeks to go before Christmas and the shopping that goes with it. Polling firm Attest has asked how people in the UK intend to spend their m...
Wednesday, November 8, 2023
Sport and self-confidence: Dove's new campaignSubscribers only
Following on from self-esteem, grossophobia and the fight against the stigmatization of frizzy hair, Dove is now tackling the place of women in the wo...
Tuesday, October 31, 2023
Make-up: American girls can't keep their eyes in their pockets!Subscribers only
Consumers have always looked after their eyes. But in recent years, the beauty industry has been offering more and more eye and eyelid ranges. Foresig...
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