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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Monday, February 12, 2024
Retail: what the French expect in 2024Subscribers only
To boost store traffic, it’s important to know what customers want. What changes would consumers like to see in their stores? This is the question ans...
Wednesday, February 7, 2024
2024 in ten beauty trendsSubscribers only
Now it’s the turn of the VML agency (merger of Wunderman Thompson and VMLY&R) to unveil its forecasts for the coming year. In its latest “Future 1...
Wednesday, January 31, 2024
Cosmetics: formulas that appeal to EuropeansSubscribers only
The composition of beauty products is also subject to consumer expectations. According to forecasting firm Euromonitor, Europeans are currently partic...
Wednesday, January 31, 2024
Minimalism, artificial intelligence and wellness: the trends that will take hold in 2024Subscribers only
According to the latest report from Mintel, a market research firm, consumers are looking for simple beauty routines that are good for the skin and go...
Tuesday, January 30, 2024
What do the French expect from industry?Subscribers only
While the aim of a company (in any sector) is to prosper, it also has a role to play in society. The latest OpinionWay survey, commissioned by several...
Tuesday, January 23, 2024
The importance of cosmetics for patientsSubscribers only
For several years, the Belle & Bien association has been offering socio-aesthetic treatments to help women with cancer improve their quality of li...
Tuesday, January 23, 2024
Cosmetics: what are consumers' needs?Subscribers only
Public expectations fluctuate according to trends. Dynvibe, an agency specializing in social intelligence, has just unveiled the results of a study hi...
Wednesday, January 17, 2024
Are cosmetics brands "cool" for Gen Z?Subscribers only
The YPulse agency (experts in deciphering the consumer behavior of Generation Z and Millenials) asked young Americans and Europeans to list the cooles...
Tuesday, January 16, 2024
French mood in 2024Subscribers only
At the start of the new year, how is French morale? Are they full of hope, or are they still reeling from the various crises facing contemporary socie...
Wednesday, January 3, 2024
When artificial intelligence inspires trendsSubscribers only
Virtual worlds promise Internet users absolutely infinite (re)creation possibilities. According to forward-looking agency Fashion Snoops, the “night c...
Wednesday, December 20, 2023
What do APAC residents expect?Subscribers only
To win the loyalty of consumers, it’s important to know how they work and understand their needs. In its latest report, trends research firm WGSN focu...
Wednesday, December 20, 2023
2024 trends: what's in Pinterest's crystal ball?Subscribers only
It’s become a tradition. Every year, Pinterest (a particularly handy social network when you’re in need of inspiration) publishes its predictions. On ...
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