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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Tuesday, June 20, 2023
Environmental crisis: young people not so committedSubscribers only
Is the younger generation more aware of the planet’s fate than their elders? It would appear not. A recent study, commissioned by the French Agency fo...
Tuesday, June 13, 2023
French e-consumer buying habitsSubscribers only
For many people, Internet shopping is part of their daily routine. And just like those who go to the stores, they have developed habits and automatism...
Tuesday, June 13, 2023
Greenflex barometer: when healthy rhymes with responsibilitySubscribers only
As every year, the Greenflex/ADEME study takes the temperature of responsible consumption. This edition of the 2023 barometer highlights a unified app...
Tuesday, June 13, 2023
Sunscreens: when the Japanese can't make up their mindSubscribers only
Using sunscreen is a widespread practice in Asia… but the key is to select the best product for you. A recent study by market research firm Mintel hig...
Tuesday, June 6, 2023
Sun protection: a slow process of awarenessSubscribers only
Prolonged exposure to the sun is a real public health problem. And it was with a view to raising awareness that FEBEA invited the press to a themed wo...
Tuesday, June 6, 2023
The shower: a new haven of peace?Subscribers only
Since the health crisis, psychological well-being has become a top priority for the general public. And the shower seems to be the perfect place to do...
Tuesday, June 6, 2023
French women's sensitivity to "green" beautySubscribers only
Are consumers still attracted to “clean” and responsible beauty products? Do they prefer certified skincare products to conventional alternatives? To ...
Wednesday, May 31, 2023
Aging well: from a trend to a state of mindSubscribers only
The wind has changed. After years of feeding the (illusory?) cult of the quest for eternal youth, the beauty industry is turning to reconciliation wit...
Wednesday, May 24, 2023
The pragmatic consumption of Generation XSubscribers only
While all the futurists are interested in the habits of Millenials and Gen Z, few talk about the way in which people in their 40s and 50s consume beau...
Wednesday, May 24, 2023
French women and sun protection: committed usersSubscribers only
Health professionals continue to communicate about the danger of UV rays and the need to use sun protection. But are consumers sensitive to these prev...
Tuesday, May 23, 2023
Sustainable packaging: a strong consumer expectationSubscribers only
In the face of the climate emergency, is the general public really ready to change its habits and adopt new habits? To answer these questions, the met...
Tuesday, May 16, 2023
Cosmetics: products of public utilitySubscribers only
For a few years, the industry has been mobilizing to make people understand that beauty products are crucial for self-esteem… even more than we think....
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