FREN

Forgot your password ?

New user? Create an account
DemoSubscribe
Trends
All articles
Ecoresponsability
Covid
Market
Tech / Digital
Consumers
Experts

Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Wednesday, July 19, 2023
Microbiota: a little-known term for consumersSubscribers only
Cosmetics labelled “Microbiota friendly” are increasingly appearing on the shelves. However, it seems that consumers aren’t very familiar with the ter...
Monday, July 17, 2023
Top French suncare productsSubscribers only
Summer vacations mean tanned skin. To coincide with the start of the 2023 summer vacations, the idealo price comparison service has compiled a list of...
Wednesday, July 12, 2023
Talking to Gen ZSubscribers only
Young people aged 15 to 25 are the darling of brands. A complete break with their elders, they have their own personalities and distinct expectations....
Tuesday, July 11, 2023
Consumption and inflation: the French trade-offSubscribers only
As prices soar, consumers are forced to cut back on some of their spending. At the Cosmetic Environment and Safety Congress, organized by Cosmetic Val...
Tuesday, July 11, 2023
Consumer loyalty: a concept worth working onSubscribers only
The world of commerce is fierce, and competition is tough. Every day, new players enter the market and try to win over consumers. In this context, it’...
Wednesday, July 5, 2023
The e-consumer of 2023Subscribers only
Shopping on the Internet has become a way of life. But having (almost) everything at your fingertips is no longer enough for consumers. Consulting fir...
Wednesday, July 5, 2023
Inflation: the expectations of the cautious consumerSubscribers only
Consumers’ purchasing power has been under attack for several months now. In its latest Cost of Living report, the Mintel foresight consultancy gives ...
Tuesday, July 4, 2023
The most popular sunscreens on the networksSubscribers only
Fond of recommendations, consumers use social networks to select their cosmetics. And for some time now, the general public’s attention has been focus...
Wednesday, June 21, 2023
Beauty: the expectations of Gen ZSubscribers only
Young people between the ages of 16 and 26 are one of the brands’ prime targets. A complete break with their elders, they have their own codes and the...
Wednesday, June 21, 2023
When cosmetics meet well-beingSubscribers only
Since the health crisis, consumers have redefined the boundaries of beauty. The use of beauty products is no longer just about hygiene or beautificati...
Tuesday, June 20, 2023
Responsible consumption: how do the French behave?Subscribers only
As it does every year, Greenflex, in collaboration with ADEME, has presented the results of its responsible consumption barometer. But unlike the othe...
Tuesday, June 20, 2023
Americans face inflationSubscribers only
The economic crisis has hit the whole world. And to cope with rising prices, consumers have been forced to change some of their daily habits. Online p...
Previous page
Next page