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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, January 25, 2023
Use of red algae and respect for microbiota: two promising trends according to WGSN
The forecasting firm has published its latest general trend book for the year 2023. As far as the beauty sector is concerned, two trends seem to stand...
Monday, January 16, 2023
FEBEA calls for regulation of super-promotions on personal care products
In a press release dated 10 January 2023, the French Federation of Beauty Companies (FEBEA), which gathers manufacturers of cosmetic products, 82% of ...
Tuesday, January 10, 2023
11 shades of the Chinese cosmetics market
Which major beauty trends have marked China in 2022 and are likely to continue in 2023? Mintel, a forecasting firm, has reviewed the 11 most important...
Wednesday, January 4, 2023
Unstructured haircuts and short manicures: the 2023 predictions from Pinterest Predicts
Pinterest is a great tool for anyone looking for inspiration. For the past few years, the social network has published (at the end of the year) a note...
Wednesday, January 4, 2023
How is the luxury sector doing?
For the past 13 years, IFOP has been associated with the Grand Prix Stratégies du Luxe (organized by the eponymous media) by producing the “Luxury Tre...
Wednesday, January 4, 2023
Three trends for the makeup industry in 2023
Euromonitor, a forecasting firm, surveyed a panel of consumers to learn more about their expectations in terms of services and products in different i...
Wednesday, December 21, 2022
What are the hottest brands of 2022?
A brand’s popularity is no longer measured only by the volume of products it sells. Since the advent of social networks, all beauty professionals work...
Wednesday, December 14, 2022
The evolution of anti-aging claims over time
Anti-aging is one of the key issues that the beauty industry has been trying to address for years. And to convince consumers of the effectiveness of i...
Wednesday, December 14, 2022
How to improve the shopping experience?
E-commerce or stores, each channel has its followers… but that doesn’t necessarily mean everything is perfect. Retail Tech has sought to find out what...
Wednesday, December 14, 2022
Inflation: which cosmetics would consumers give up?
While prices are rising, there is a decline in purchasing power. And when budgets are tight, many consumers find themselves making trade-offs. My Beau...
Wednesday, December 7, 2022
Trends: cosmetics must push its limits
To be successful, a brand must no longer rely solely on the products it offers. It must offer immediately effective treatments, embrace new territorie...
Wednesday, December 7, 2022
Export: Team France Export's members are doing well
Business France has just published the results of its overseas support service. This report highlights the fact that companies (from all sectors, incl...
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