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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Monday, August 11, 2014
Brows keep getting bigger
The prestige beauty market for sales of brow products is driven by celebrity culture, according to the NPD Group Inc., a global information company. S...
Monday, August 4, 2014
Gluten-free beauty is on the rise
The growing awareness of gluten-related illnesses, such as coeliac disease, is encouraging those looking to remove gluten from their diets to take a m...
Wednesday, July 30, 2014
Cosmetic packaging market 2013-2019
Packaging is one of the main selling factors of cosmetics, and companies look to innovate in order to improve aesthetics of the product to boost sales...
Monday, July 28, 2014
New: beauty salons for kids
The story takes place in Japan and is reported by the market analyst group Canadean. Shiseido launches beauty salon store for kids, with make-up camp,...
Wednesday, July 23, 2014
Global beauty habits: a Euromonitor survey
Consumers worldwide spend a considerable amount of time, effort, and money on improving their external appearance. The grooming habits of each consume...
Monday, July 21, 2014
Are you paying the right price for your sunscreen?
While more than 60% of French people are going on holiday this summer, not everyone will pay the same price for sunscreen! To avoid burning its budget...
Monday, June 30, 2014
Anti-inflammaging cosmetics
Inflammaging is an unavoidable phenomenon that triggers skin aging and affects all skin types, in particular the most sensitive. It was identified by ...
Thursday, June 19, 2014
Cosmetic short news - L'Oreal to acquire NYX Cosmetics brand
Latest cosmetics news in brief - L'Oreal to acquire NYX Cosmetics brand - Reach: Candidate list updated with four new SVHCs - Illinois bans plastic mi...
Wednesday, June 11, 2014
Online parapharmacies: the most popular beauty and organic brands in France
What are the 25 most popular beauty brands in France sold on parapharmacy online stores? What are the most searched organic, makeup, slimming or sun c...
Tuesday, June 3, 2014
Autumn-winter 2015-2016 beauty trends
True beauty, a holistic approach to well-being, cosmetics with delicate, nourishing textures, understated and refined packaging, nude palettes, and el...
Thursday, May 22, 2014
Prestige beauty: key products and cosmetic trends 2014
While the Cannes Film Festival puts new make-up trends in the spotlight, The NPD Group, one of the world leaders in market research, presents the majo...
Tuesday, May 20, 2014
Sunscreens: Opposing strategies for success in several markets
Which sunscreens sell, where and how? According to Anais Mirval, Ingredients Analyst (Euromonitor) sunscreen manufacturers will have to adopt “opposin...
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