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Trends:Market

When the shop reinvents itselfSubscribers only

To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.

Retail: the major trends in 2025Subscribers only

In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.

Trends that will shape retailing in 2025Subscribers only

Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.

What will the store of 2025 look like?Subscribers only

Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.

Yves Rocher: the most attractive beauty brand according to the FrenchSubscribers only

Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, November 13, 2024
Marketing trends to watch in 2025Subscribers only
Just as you can’t catch flies with vinegar, you can’t win over consumers without a sharp marketing plan. And to help brands (in all sectors, including...
Wednesday, October 23, 2024
Marketing: what if personalisation was the key?Subscribers only
To win over consumers, it’s important to have a well-honed strategy. Forward-looking consultancy Mintel has just published its report on the best mark...
Tuesday, October 22, 2024
K-Beauty is booming in the United StatesSubscribers only
It’s not just in Asia that Korean cosmetics are catching on. According to the research agency Kline, more and more American women are giving in to the...
Wednesday, October 16, 2024
indies brands: instructions for useSubscribers only
In recent years, new players have entered the cosmetics market: independent brands or “indies brands”. In a recent study, the FEBEA takes stock of the...
Tuesday, October 15, 2024
End-of-year festivities: independent retailers say they are "optimistic"Subscribers only
As 2024 draws to a close, retailers are starting to prepare for the usual festivities. According to a recent study by Ankorstore (a platform that conn...
Tuesday, September 3, 2024
Americans are using more and more cosmeticsSubscribers only
For several years now, trend consultants have been predicting a boom in the use of beauty products by men. It would appear that this is the case in th...
Tuesday, July 16, 2024
What are the trendiest brands for summer 2024?Subscribers only
Networks contribute enormously to the popularity of cosmetics companies with consumers. Dynvibe, an agency specializing in social intelligence, theref...
Tuesday, June 25, 2024
The most valuable brands according to Kantar BrandZSubscribers only
As it does every year, trend agency Kantar compiles a multi-sector ranking of the world’s most valued brands. To calculate the value of a company and ...
Tuesday, June 25, 2024
Spring-Summer 2026 in five colorsSubscribers only
In foresight, it’s never too early to talk about the future. The WGSN agency has teamed up with Coloro to create a color palette that is likely to inf...
Wednesday, June 19, 2024
"Lifelong care": a new trend in cosmeticsSubscribers only
What if the beauty industry accompanied consumers throughout their lives by adapting routines to specific periods? This was the premise put forward by...
Wednesday, June 5, 2024
What are the latest make-up trends in the UK?Subscribers only
When it comes to cosmetics, consumers’ expectations change depending on their age, gender and where they live. In a recent report, trends consultancy ...
Tuesday, May 7, 2024
When beauty rhymes with simplicitySubscribers only
The cosmetics industry is renowned for marketing beauty dreams. But some consumers don’t want to fantasize, and are more sensitive to a more pragmatic...
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