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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Monday, December 20, 2021
2021 luxury barometer: time for optimism
How is the luxury sector faring in this still troubled health and economic context? To answer this question, Ifop’s luxury division conducted a survey...
Thursday, December 16, 2021
Sustainability: Chinese consumers' beliefs and desires
China is currently one of the most polluted areas in the world… but also one of the countries where sustainable development policies are the most adva...
Tuesday, December 14, 2021
SGS France integrates IDEA Tests
SGS France, expert in the inspection, analysis, certification and control of industrial products, has confirmed the closing of the acquisition announc...
Monday, December 13, 2021
L’Oréal signs an agreement to acquire Youth to the People
L’Oréal just signed an agreement to acquire Youth to the People, an American skincare company based in California. Available in the US, Canada, Austra...
Wednesday, December 8, 2021
Cosmetic export: how to seduce the UK?
Although the cosmetics market in the UK is mature and quite saturated, it is nonetheless dynamic. The inhabitants have a high purchasing power (GDP es...
Wednesday, December 8, 2021
The best cosmetics of 2021 according to Time
It’s a tradition. In November, Time ranks the products that have stood out for their concept over the past year. The objective of this exercise is to ...
Tuesday, November 30, 2021
What trends for 2022?
As it does at the end of each year, Mintel, a foresight firm, takes stock of emerging consumer trends. And it is against a backdrop of health, climate...
Tuesday, November 30, 2021
Korean style cosmetic export
South Korea is not only a prescriber of beauty trends. It is also a country where development prospects are interesting for foreign actors. The France...
Wednesday, November 24, 2021
China: the new beauty trends
On a global scale, China is the second most powerful cosmetics market. It is also a forerunner and is usually ahead of the game in terms of skincare t...
Wednesday, November 24, 2021
The art of cosmetic export to Japan
Japan is on the list of priority countries to target when a cosmetics company wants to go international. And to maximize its chances of success, Busin...
Monday, November 22, 2021
Make-up returns to growth
According to The NPD Group, sales of selective make-up in France rose by 1% in the three-month period from June to the end of August 2021. With total ...
Wednesday, November 17, 2021
The new american consumer
Time passes, trends change… and so do consumers! As the world gets used to living with Covid, many people have changed their habits. Foresight firm Mi...
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