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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Tuesday, May 6, 2014
Selective make-up: which growth drivers for brands?
What is the potential of the selective make-up market in France, America and Asia? Which body parts are seen as a priority in which country: complexio...
Tuesday, March 18, 2014
Belgium: 60% of whitening cosmetics are illegal
Almost 60% of skin whitening cosmetic products contain one or several illegal components. Such is the conclusion of a study conducted by the Belgian S...
Thursday, March 13, 2014
Customer relationship and promotional gifts: At stakes and trends for 2014
Classified among the 5th first French media, the promotional gift occupies an important position between the cosmetic brands and the customers, and tu...
Monday, March 10, 2014
Trends in America: an e-book by Euromonitor
Identify key market trends in the beauty and personal care industry in 15 North and South American countries. This e-book outlines the five major tren...
Thursday, February 27, 2014
Clarins No1 in the digital world
L2, a think tank for digital innovation, has just published its L2 Digital IQ Index® Beauty for France. The Top 3 of this global benchmark for digital...
Tuesday, February 25, 2014
Your next toothpaste: chocolate or vanilla?
In a move that would seem to satisfy the dreams of the small child in all of us who hated brushing their teeth, Crest (Procter & Gamble) has recen...
Tuesday, February 25, 2014
Cosmetic short news - Givaudan wants to buy Soliance
Latest cosmetics news in brief - Givaudan wants to buy Soliance - Decléor and Carita sold to L'Oréal - New York may ban microbeads in cosmetics - Chin...
Monday, February 24, 2014
The French fragrances sector is driven by mature women treating themselves
The fragrance market in France is dominated by the mature generation, particularly women aged 45 and older, who accounts for a third of the 7 million ...
Tuesday, February 11, 2014
Selective beauty: 2013 results by The NPD Group
The NPD Group, market research specialist has just published the selective beauty market sales report for the whole of 2013. The general trend in Fran...
Wednesday, January 29, 2014
Brèves cosmétiques - Avon France requests its receivership
The latest cosmetic news - Avon France requests its receivership - China: CFDA consultation on existing ingredients - Communication of REACH informati...
Thursday, January 23, 2014
The healthy French shampoo
According to a study by Canadean, the French shampoo market will continue to grow. Shampoo was the largest category in the French Haircare market in t...
Monday, December 30, 2013
The Beauty Implications of a Chinese Baby Boom
The value of China’s baby and child-specific category has doubled over the last five years to around US$1.6 billion, making it the third biggest in th...
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