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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, May 13, 2015
Cosmetics in boxes
For several years, beauty boxes have been gradually entering the cosmetics market. And it works! So much so that the Glossybox brand recently publishe...
Wednesday, May 13, 2015
In short - Is the tide turning for Elizabeth Arden?
A comment from Nicholas Micallef, Industry Analyst – Beauty & Personal Care Research at Euromonitor International on the latest financial year res...
Monday, May 11, 2015
Oil texture color make-up aims to deliver skincare claims
The boundaries between make-up and skincare are blurring and as oil texture is increasingly popular in facial skincare, it is now expanding to color c...
Thursday, May 7, 2015
Asian shades of skin care (Euromonitor)
It is perhaps unsurprising that Asia Pacific – the generator of over half of skin care’s global revenues in 2014, and the expected source of over 75% ...
Wednesday, May 6, 2015
The cosmetics market in Belgium
The Observatoire des Cosmétiques initiates a partnership with Business France (national public operator at the service of the internationalisation of ...
Monday, May 4, 2015
Distribution key to success of green brands
Green brands need to focus on distribution if they are to widen appeal of sustainable products. An Organic Monitor research finds the most successful ...
Monday, April 27, 2015
Givenchy links flavour and scent and partners with a cocktail mixologist
At a time when the fragrance industry is looking for ways to increase authenticity and creativity, exploring the fine link between flavour and fragran...
Wednesday, April 22, 2015
Four trends in skin care in 2015 (Euromonitor)
According to Euromonitor, four top trends in skin care are seen in 2015: technology and beauty devices, Asia’s beauty influence, niche becoming mainst...
Wednesday, April 15, 2015
More oral hygiene products for children are being launched in Europe
In spite of rising launches of toothpastes aimed at children, European parents are still confused about which toothpaste to purchase… An analysis by M...
Wednesday, April 15, 2015
The most valuable cosmetics brands of 2015
The world’s top cosmetics companies of 2015 published by The Brand Finance have been ranked by the value of their brands for a unique annual study. L'...
Monday, April 6, 2015
Children: the wave of water-based varnishes
Children's water-based nail polishes banish controversial ingredients, adapt to the morphology of small nails and remove without dissolving. They repr...
Thursday, April 2, 2015
The cosmetics industry was the 2nd biggest exporting sector in 2014
In a press release published on 31 March 2014, the FEBEA (French Federation of Beauty Companies) reveals the results of the cosmetic sector. In 2014, ...
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