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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Thursday, March 3, 2016
Black consumers' hair: a very specific market
The cosmetic professional hair care products dedicated to black consumers differs in many ways from what can be observed in the global hair salons mar...
Tuesday, February 23, 2016
The new engine of the professional nail care industry
A soon-to-be-published Kline's report reveals another year of strong growth for this highly dynamic market. Long-wear nail polish (also called) is def...
Wednesday, February 17, 2016
The Canadian salon hair care market
The Canadian salon hair care market can be characterized by small, but steady growth, the dominance of leading multi-national companies, and stiff com...
Thursday, February 4, 2016
How to export cosmetics to Turkey
Located on the doorsteps of the Western world, the Middle East, and Asia, Turkey is a dynamic market for cosmetics. The International Cosmetics Congre...
Tuesday, February 2, 2016
The current pulse of the professional skin care markets in Europe and the United States
Drawing on its freshly published Professional Skin Care: U.S. and Europe reports, Kline’s professional beauty and personal care experts answer five es...
Thursday, January 28, 2016
How to export cosmetics to the United Arab Emirates
Right next to Saudi Arabia, the United Arab Emirates are considered as an easy point of entry to the other countries in this area. The International C...
Thursday, January 21, 2016
How to export cosmetics to Saudi Arabia
What are the characteristics of the Saudi market? What are the expectations of local consumers? What about the regulatory framework that governs cosme...
Tuesday, January 19, 2016
Beauty brands embrace cleaner energy to appeal younger consumers
In an effort to appeal to younger, more ethically minded consumers, while showcasing initiatives to reduce their carbon footprint, skincare brands are...
Thursday, January 14, 2016
A gender tax for cosmetics?
According to a study conducted in New York by the Department of Consumers Affairs (DCA), being a woman costs more than being a man when it comes to pu...
Tuesday, January 5, 2016
The six packaging trends in 2016 (Mintel)
Looking ahead to 2016, the market research firm Mintel has announced six key trends set to impact global packaging markets over the next year, includi...
Monday, December 28, 2015
Christmas 2015: skincare products under the tree
The NPD Group, one of the world leaders in market research, is looking at the new growth of the holiday skincare market. The good scores posted since ...
Monday, December 14, 2015
Top 10 positive cosmetic brands
In the wake of Cop 21, Utopies, a sustainable development consulting agency, is publishing the first results of its Observatory of Positive Brands. 60...
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