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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Tuesday, April 30, 2024
Sleeping Beauty... and her skin care!
A good night’s sleep contributes to healthy skin. So more and more brands are entering the “beauty sleep” segment, offering specific products to be ap...
Wednesday, April 3, 2024
Cosmovision 2024-2029: heading for longevity
On the occasion of the Cosmoprof Bologna trade show (March 21-24, 2024), Beautystreams presented its beauty predictions for the next five years. Accor...
Wednesday, April 3, 2024
French people's favorite retailers
Which franchises do consumers like to visit? To answer this question, the Institut de la Qualité and Le Figaro have compiled a list of the French’s fa...
Tuesday, March 19, 2024
Beauty's performance in 2024
At its traditional Beauty Business event (held in Paris on March 1, 2024), the CEW France gave the floor to Circana (formerly NPD and IRI) to unveil t...
Wednesday, March 6, 2024
Cosmetics: e-commerce results and players in 2023
On March 1 in Paris, the CEW France organized its “Beauty Business”, a meeting where leading forecasting firms get together to present the figures for...
Wednesday, February 28, 2024
Wellness, social networks and artificial intelligence: the beauty pillars of 2024
According to forecasting firm Kline, certain major trends are confirmed this year. According to the agency, consumers are looking for ever more holist...
Wednesday, February 21, 2024
Where do young graduates want to work?
For the eleventh year running, Epoka, Occurence and IFOP have published their “Top companies preferred by students and recent graduates” list. Its aim...
Monday, February 19, 2024
How big is the French cosmetics industry?
To mark the 30th anniversary of Cosmetic Valley, the competitiveness cluster has teamed up with Asterès to map the impact of the beauty industry on th...
Wednesday, February 14, 2024
Trend: the absolute quest for well-being
Feeling at ease in body and mind is no longer just a wish, but a life goal. The latest study by McKinsey shows that this concept is gaining ground in ...
Wednesday, February 7, 2024
The boom in cosmetics for aesthetic procedures
According to the American Society of Plastic Surgeons, more than 26.2 million non-invasive cosmetic procedures were performed in the United States in ...
Tuesday, January 23, 2024
Beauty: a foretaste of trends in 2025
The year has barely begun, and already the forecasting firms are looking to the future. Trend agency Nelly Rodi has published its BeautyLab autumn-win...
Wednesday, January 17, 2024
What are the trends for 2024?
Will new digital tools gain in popularity in the coming months? According to trends consultancy WGSN, the year 2024 will see, among other things, a ma...
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