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When the shop reinvents itself
To encourage consumers to go out of their way to buy cosmetics, it’s no longer enough to display products. The general public wants to have experiences. To help brands rethink their sales areas, Mintel, a forward-looking consultancy, has come up with a number of ideas.
Retail: the major trends in 2025
In the world of commerce (cosmetics and others), competition is fierce. To get customers to push open the door of a shop, it is important to listen to their expectations. That’s why online polling firm Attest has drawn up a list of the major trends that will shake up retailing in 2025.
Trends that will shape retailing in 2025
Commerce, like many other sectors, must adapt to new consumer demands. To help brands rethink the way they sell their products, the VML foresight agency has published its Tomorrow’s Commerce report. This report contains valuable lessons for all manufacturers, including those in the beauty sector.
What will the store of 2025 look like?
Although digital commerce is booming, physical stores remain essential locations for cosmetics brands. However, consumers are demanding unique experiences. In a recent article, trends consultancy Nelly Rodi imagined how physical distribution might reinvent itself in 2025.
Yves Rocher: the most attractive beauty brand according to the French
Every year, Bonial (a company that helps consumers hunt for bargains) works with the Ipsos polling institute to produce a barometer of the commercial attractiveness of major retail chains. Yves Rocher tops the podium in the hygiene/beauty category.
Wednesday, June 1, 2022
Export: preparing for Ireland
Although Ireland is a small island (five million inhabitants), its cosmetics market is flourishing (995 million euros in 2020). And for all French ski...
Tuesday, May 31, 2022
Cosmetics: the new inclusive anti-depressive?
Since the beginning of the health crisis, the perception of beauty products by the general public has evolved. They are no longer considered only as e...
Tuesday, May 31, 2022
Cosmetic trends: a sector in full mutation
The last two years have had an unprecedented impact, forcing the cosmetics industry to initiate drastic changes. The consulting firm Kline looks back ...
Wednesday, May 25, 2022
When cosmetics get under the blanket
The beauty industry invites itself in the bedroom. More and more cosmetic brands are investing in the intimate wellness segment… and obviously consume...
Tuesday, May 24, 2022
Cosmetic trends in China
In China, beauty is a topic that consumers take very seriously. And because people’s needs and expectations are rapidly changing, Chinese online shopp...
Tuesday, May 24, 2022
Understanding Chinese distribution
China is an important market for French brands. And to get the most out of it, it’s essential to understand how it works. That’s why Business France’s...
Tuesday, May 24, 2022
Online prestige beauty: +11% in China in Q1 2022
Propelled by strong Chinese New Year sales in January and February, prestige beauty e-commerce sales revenue in China increased by 11% in the first qu...
Wednesday, May 18, 2022
Which results for ethical cosmetics ?
On the occasion of the Fair Trade Fortnight, organized throughout France between May 7 and 22, 2022, Ecocert held a press conference on May 11, 2022 i...
Wednesday, May 18, 2022
The essential on cosmetic export to Morocco
Estimated at eight million euros, the beauty market is booming. This is why the Team France Export of Business France encourages French companies to c...
Tuesday, May 17, 2022
Generation Z and cosmetics
What is the relationship between consumers aged 18 to 24 and cosmetics? The Yougov polling institute answered this question by interviewing 9767 Frenc...
Tuesday, May 17, 2022
The presence of cosmetic brands in the media
Despite the power of social networks, the specialized beauty press remains a good way for cosmetic brands to get known by consumers. Onclusive, an exp...
Wednesday, May 11, 2022
How do Americans take care of themselves?
What are the consumer habits of Americans? What are their bathroom rituals? How do they relate to the notion of sustainability in cosmetics? To answer...
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