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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Monday, October 30, 2023
Society: the French are worriedSubscribers only
Every year, the Economic, Social and Environmental Council publishes its annual report on the state of France. The aim is to understand the state of m...
Wednesday, October 25, 2023
How do people in their fifties (and beyond) cope with ageing?Subscribers only
To mark World Menopause Day on October 18, Humasana (online parapharmacy) and FLASH (data agency) wanted to better understand the relationship between...
Wednesday, October 18, 2023
The various quests of the 2024 consumerSubscribers only
Forecasting firm Mintel has just released its report on consumer behavior and habits for the year 2024. On the agenda: a desire to return to more huma...
Wednesday, October 18, 2023
American youth consumption in 2023Subscribers only
Twice a year, investment bank Piper Sandler surveys a sample of teenagers in the United States. The aim? To gain a better understanding of their spend...
Wednesday, October 4, 2023
Prestige makeup loses ground with AmericansSubscribers only
Are price and brand synonymous with superior quality? For Americans, this is not necessarily the case. According to a recent study by Mintel, a market...
Tuesday, September 26, 2023
Skin diseases: a daily battleSubscribers only
Between difficult access to healthcare and social exclusion, living with skin conditions is a real struggle. To better understand the feelings of Fren...
Wednesday, September 13, 2023
Gen Z: instructions for useSubscribers only
Young people from Generation Z fascinate brands. Different from their elders, they have their own tastes and consumer habits. These people have strong...
Wednesday, September 13, 2023
What are the most authentic brands according to Gen Z?Subscribers only
Today’s consumers are increasingly attentive to the way manufacturers communicate. For the general public to fully embrace a brand’s universe, it’s no...
Tuesday, September 12, 2023
Cosmetics: for body and mindSubscribers only
While beauty products help to ensure good hygiene, they also play a vital role in people’s self-esteem. Hence the need for associations to enable peop...
Wednesday, September 6, 2023
Minimalist, spendthrift, worried: the consumer and his different facetsSubscribers only
The world is changing… and so is the general public. To help manufacturers better understand the changes shaping consumer behavior, Euromonitor, a for...
Wednesday, August 30, 2023
Skincare: new trends from MintelSubscribers only
Environmental issues and soaring prices are driving consumers to change the way they choose their beauty products. Increasingly demanding, they don’t ...
Wednesday, August 30, 2023
What beauty mistakes Millenials made?Subscribers only
In love, as in cosmetics, we sometimes have regrets. LaserAway, an American aesthetic medicine company, asked members of Generation Y (individuals age...
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