Ecoresponsability

Trends:Consumers

Marketing: how to appeal to Gen Z?

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desire

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year ahead

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.

Wednesday, May 30, 2012

Beauty on the Internet: the three main French retail brands, as seen by their female customers and prospects

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For the second edition of its survey of this sector, Observatoire Yuseo has asked again 600 on-line female buyers to test the websites of three French...

Tuesday, March 27, 2012

How consumers help in the development of new active ingredients

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A more aware consumer, more and more accustomed to read labels prior to buying, wanting to avoid some ingredients, though demanding of a higher effici...

Thursday, December 3, 2009

Do you know organic cosmetics?

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There's a lot of talk about the organic wave. In cosmetics, there is even talk of a promising trend, with some not hesitating to see in it the only fu...

Friday, October 16, 2009

How do you perceive your child's skin?

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Presented during the 9th Scientific and Technical Exchange Day organized by Cosmed (the cosmetics industry association), on October 9 in Montpellier, ...