Once a beauty addict, always a beauty addict! Inflation has been rife for many months now, but that doesn’t mean the French have cut back on their beauty purchases. A recent study carried out by the Klarna payment system reveals that consumers are looking to treat themselves, but are very careful about managing their budget.
This survey was carried out in October 2024 on a panel of 1,000 participants living in France (aged between 18 and 66).
The hunt for bargains
The French have a limited beauty budget. 42% spend less than €50 on cosmetics, while 36% spend between €51 and €100 and 16% between €101 and €200.
“73% of French people have adjusted their beauty consumption because of inflation, by buying fewer products (36%) and opting for cheaper alternatives (23%),” says Klarna.
Consumers are also trying out sale periods (52%), loyalty programmes (52%) and gleaning discount codes to replenish their stock at a lower cost.
“We are also seeing a rise in the number of ‘dupes’,” adds Klarna. “More accessible alternatives to the flagship products of premium brands are gaining in popularity. 44% of French people buy them from time to time or regularly. Copy perfumes (62%), skincare (48%) and make-up (40%) are the most popular categories.”
Hollistic beauty
For 94% of respondents, taking care of oneself has a beneficial impact on mental well-being, boosting self-confidence and self-esteem.
They explain that going to the hairdresser or beauty salon also contributes to feeling good. “84% of French people plan …
