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Trends:Consumers

Marketing: how to appeal to Gen Z?Subscribers only

Generation Z represents the largest cohort in the world (27% of the working population in 2025). So it’s a real challenge for brands to get to grips with them. In a recent article, trend research company Kantar analysed the behaviour of these young consumers to help manufacturers create a link with them.

Consumer beauty concerns in 2025Subscribers only

Time goes by and the cosmetic needs of the general public evolve. To help professionals in the beauty sector, Spate, an online data analysis platform, has analysed the most popular searches made on TikTok and Google by Internet users.

Gen Z's cosmetic desires for 2025Subscribers only

New year, new expectations! Online survey platform Attest has turned its attention to one of the most sought-after demographic cohorts for brands: Generation Z. The aim of the study was to define the beauty needs of 18-27 year-olds. And on their wish list were commitment, value and inclusivity.

Perfume: a product named desireSubscribers only

Perfume doesn’t just help you smell good. It also has an impact on mood and psyche. For many consumers, it’s synonymous with pleasure. In its latest study, trends consultancy The Benchmarking Company questioned a panel of Americans to better understand their relationship with this product.

Pinterest Predicts 2025: a colorful year aheadSubscribers only

Every year, the creative platform Pinterest publishes its trend report based on the most recurrent searches made by its 480 million users. And for 2025, it seems that consumers want to assert their singularity and add color to their daily lives.
Monday, July 28, 2014
Beauty and well-being care: the annual calendar for French womenSubscribers only
Balinea.com, leader in the online reservation of beauty and wellness treatments, publishes a study on the seasonality of French women's habits and cus...
Thursday, June 26, 2014
How do consumers view cosmetic advertising?Subscribers only
CosmeticOBS surveyed its Internet users from June 13 to 22 to collect their opinions and feelings about cosmetic advertising, and how they see and rec...
Tuesday, May 27, 2014
The online customer experience of beauty brandsSubscribers only
Yuseo, a specialist in optimizing the digital customer experience, conducted a study in April 2014 on the sites of seven reference brandsThe aim is to...
Wednesday, November 13, 2013
DIY cosmetics: is that a good idea?Subscribers only
It is easy to find workshops to learn how to make your own products, or devices that encourage you to go home-made, including a recipe booklet, and po...
Monday, July 15, 2013
Women change their relationship with brandsSubscribers only
Socio-economic context, “social web” burst: after the “Portraits de Femmes” (“Women’s Portrayals”) study, by the Kantar Media agency, the European fem...
Friday, June 21, 2013
Women and their perfumes: a surveySubscribers only
Performed by The Fragrance Foundation France, in partnership with the JournalDesFemmes.com, analysed by CCM Benchmark Institut, the "Mon Parfum et moi...
Wednesday, June 12, 2013
Slimness, a world full of contradictionsSubscribers only
After the results of a survey about the trends in slimness, performed by the French Observatoire Société et Consommation (ObSoCo) for the Centre d’Inf...
Monday, June 10, 2013
Women and their relationship with their bodiesSubscribers only
During its Beauty study, the French polling organization IFOP interviewed more than 8,000 women: this study was made in a mature market (France) and t...
Thursday, January 17, 2013
The beauty secret of young menSubscribers only
While "made for men" beauty products are now mainstream, latest research from Mintel reveals that online retailing is the ultimate shopping channel fo...
Wednesday, November 28, 2012
Perfume and infidelity: a link disclosedSubscribers only
"Tell me which perfume you wear, I will tell you whether you are … unfaithful." This is the title of the survey, by AshleyMadison.com, an Internet pla...
Tuesday, October 16, 2012
The One Voice label, extremely popular with consumersSubscribers only
More than a thousand of beauty and care products, of home-care  products are One Voice labelled. Identifying the animal-, planet- and human beings-fri...
Tuesday, September 25, 2012
Men's Changing Beauty HabitsSubscribers only
As the beauty industry enters the pre-holiday season with timid expectations for the sales performance of the last quarter, all eyes are on those vibr...
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